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Damenta Purba

As seen in: Dialnet - Universidad de La Rioja
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Efecto del marketing verde en las decisiones de compra de las franquicias de alimentación

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By Sumarjo Sumarjo, Rio Damenta Purba, Damenta Purba
| Dialnet - Universidad de La Rioja
español La conciencia del consumidor sobre el medio ambiente alienta a las franquicias de alimentos en Yogyakarta, Indonesia, a implementar el Marketing Verde (GM). Este estudio analiza la influencia de las promociones, los productos, la distribución y los precios verdes en las decisiones de compra de los consumidores en los productos de franquicias de alimentos, especialmente en el área turística de Malioboro, Yogyakarta, Indonesia.
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