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Dan Frommer on Muck Rack

Dan Frommer

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Los Angeles, New York
As seen in: Business Insider, The New Consumer, LinkedIn, CNN, Medium, Forbes, CNBC, TechCrunch, Yahoo Finance, Quartz, Vox, Eater and
Covers:  business, food, restaurants, travel, technology, marketing, retail, cpg, trends, economics, finance, media
Founder and Editor in Chief, @newconsumer Founding editor, @businessinsider Former EIC, @Recode Consumer trends, tech, food, travel

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Dan Frommer’s Biography

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Before starting The New Consumer in 2019, I was the Editor in Chief at Recode, Vox Media’s tech and business news publication. Earlier in my career, I helped create Business Insider as its second employee. I’ve also been the technology editor at Quartz and a reporter at Forbes. Originally from Chicago, and now based in Los Angeles after many years in New York, I graduated from Northwestern University’s Medill School of Journalism.

Dan Frommer’s Journalist Portfolio

Consumer Trends — An ongoing original research series

Consumer Trends — An ongoing original research series

TikTok Shop is huge. Is drinking actually on its way out? And are Gen. Z beauty customers loyal?

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You say you want to eat more, better vegetables. Here's your chance.

You say you want to eat more, better vegetables. Here's your chance.

Row 7's veggies are optimized for flavor, now available at Whole Foods. Can Dan Barber and a community of che…

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Foxtrot is the store that every neighborhood deserves

Foxtrot is the store that every neighborhood deserves

Can Chicago's upmarket convenience chain scale across the country?

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The hidden structure of the Apple keynote

The hidden structure of the Apple keynote

One of Apple's most successful products is made not of aluminum and glass, but of words and pictures.

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Afternoon tea with Sir James Dyson

Afternoon tea with Sir James Dyson

Recode talks design and technology with the legendary inventor.

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Articles

Meet the Optimizers

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By Dan Frommer Verified
| The New Consumer Verified
Hello hello! It’s Dan Frommer, back with The New Consumer. How are you? One quick plug: I was back on the This Is Taste podcast this week, live-snacking in studio with Matt Rodbard. (Instagram highlights Reel here.) We talked about our favorites from the Fancy Food show — Mr. Pickles, Ginja Snap, The Great Chestnut Experiment, etc. — and a few points from my new Consumer Trends report with Coefficient Capital. I’ll be off next week for vacation, then back in the US for a while in July and August.
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Introducing the Consumer Trends 2026 Mid-Year Report

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By Dan Frommer Verified
| The New Consumer Verified
I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is a 93-slide presentation that you can view and download for free. It’s the latest in our ongoing Consumer Trends series, which has now generated 18 reports.
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Early AI shopping data shows a shorter funnel with higher conversion

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By Dan Frommer Verified
| The New Consumer Verified
Hello hello! It’s Dan Frommer, back with The New Consumer, en route to New York, where I’ll be speaking next Monday afternoon, June 29, at the Summer Fancy Food Show — come to my presentation! Merci beaucoup to the Five Seasons Ventures team for letting me borrow a desk this week in their blissfully air conditioned office. Paris in 100+ degree heat, sans AC, is a problem that needs serious rethinking.
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