Five strategies you can use to sell your product without pushing for a sale. When it comes to speaking about your business, there are many environments when you simply can't go directly for the sale. So, what should you do? Earn social proof and credibility. People buy based on what they know, like and trust, and you can help build rapport very quickly. With trust, the audience will want to buy from you.
The WGBH Radio (89.7 FM) program “Boston Public Radio” just aired an interview with Boston Globe editor Brian McGrory that was recorded earlier today. McGrory is a regular Wednesday guest on the show, hosted by Jim Braude and Margery Eagan. At the end of their half-hour conversation, McGrory briefly addressed the Globe’s problems at its Taunton printing facility. “Look we’ve been on a difficult run over here,” McGrory said, adding that there have been good and bad nights.
In trying to think through what’s behind the crisis at The Boston Globe’s new Taunton printing facility, it seems logical that one of two things is going on. The first possibility is that the problems are fixable but that they have taken longer to resolve than anyone expected. The second is much worse: that the presses the Globe bought are not up to the task, will never be up to the task, and shouldn’t have been purchased in the first place. I certainly hope it’s the former and not the latter.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".