This article originally appeared in the October 2000 edition of Audubon magazine. In 2005 it became the basis for a book, To See Every Bird on Earth. Five decades of counting had brought Dad’s life list to just three shy of 7,000. We’d boarded the skiff a half-hour earlier and motored onto the Rio Negro, the dark river that joins the Amazon in the heart of the rainforest. Brazil had already been good to us.
Want to see the Mountain Quail? I can probably deliver it for you. Living in the foothills of Los Angeles, I've encountered this easy-to-identify species-a bluish-gray upper body, with a signature "exclamation point" head plume-dozens of times on local hikes, bike rides, and camping trips.
Twice a year, the Salt Palace Convention Center in Salt Lake City turns into a winter (or summer) wonderland of rugged shoes, packs, outerwear, and other outdoor gear. This is the Outdoor Retailer trade show, the world's biggest outdoor retail show, where all the major American gear brands (and hundreds of newcomers and up-and-comers) gather to show off their wares for the near future.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".