As I was on the NYC Subway headed toward the PharmaVOICE 100 Celebration last September to participate on a panel tasked with the following question: “Collaboration: why aren’t we making progress toward a healthier world,” I saw this ad about the health consequences of sugary drinks.
The rise of health-related social media (SM) has been phenomenal. It has been estimated that there are over 2.5 billion patient posts from 50 million healthcare users. Health-related SM is increasingly recognized as a potentially important source of evidence. Studies are already being undertaken that aim to directly monitor drug safety and provide evidence of the opinions and unmet needs of large numbers of real patients.
As a young executive at Schering-Plough, I learned a lot from Fred Hassan about the importance of ‘Being Connected’ and ‘Tuning In’ to customers by spending time with them and our front-line sales teams. It was the best way to understand their experience with our products, identify things that we could do to improve patient care and formulate new ideas for business and product innovation. Fast forward nearly 15 years, as CEO of Allergan I remain 100% committed to this model.
@skinnyghost Hey Adam, Love your Roll20 videos. Can you describe or point me to how you do the webcam interface with 5 people, and how you set it up and switch from large webcam feeds to the small row of video feeds at the bottom? Is it all done within Roll20? Thanks! https://t.co/7RZb8YsWsn
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".