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Articles by Dan Maxwell
How to Think Like a UX Copywriter: A Guide for Aspiring Freelancers
In my early days as a freelance writer, I remember the moment that changed everything: I was helping a friend launch her first travel app, and we spent hours debating button labels. Should it say “Book Now” or “Reserve My Trip”? Why did the “Back” button feel like a slap in the face to users already frustrated by a crash? It wasn’t the code that was broken — it was the tiny lines of text no one paid much attention to: the microcopy.
You’re Drowning in Competition on Medium Because You’re Writing in the Wrong Niche - I wrote this for myself.
You wake up early, craft a thoughtful Medium article, pour your heart into the headline, click publish… and get 6 views. Not 600. Not 60. Just 6. Two of which are your own. Meanwhile, some guy named “CryptoChef42” publishes a half-baked listicle on “How to Meditate with Blockchain” and wakes up to 14K views, 500 claps, and a DM from TEDx. What just happened? You got buried. Not because you’re a bad writer. But because you’re writing in a niche where the supply has crushed the demand.
How to NOT Be Replaced by AI: The One Human Skill That Still Reigns Supreme
I was leading a group coaching session with some clients who are mid-career professionals a few days ago with the topic of AI came up. The resulting question was one I’ve heard a few times. As a Financial Analyst, I’m seriously worried that AI will replace me. It’s already happening in other parts of the world. AI skills keep getting better and better at a very fast rate. I mean OpenAI’s ChatGPT 4o and China’s recently released AI agent Manus are doing wonders.
🟣 What Happens When You Finally Decide to Stop Playing Small?
“I wasn’t afraid of failing. I was afraid of succeeding… and still feeling empty.” Ten years ago, I was in a good place — on paper. My consulting business was stable. I had influence. Clients. Cash flow. But I also had something else: A quiet ache that whispered, “This isn’t it.” I wasn’t broke. But I felt poor. Not financially — but spiritually. I wasn’t building the life I imagined as a child growing up in war-torn Liberia, where I made a silent vow to live a life that mattered.
[2405.00960] Foundations for Digital Twins
arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website. Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them. Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs.
State workers help Texas thrive. Don't shortchange them when they retire. (Opinion)
But there is an important group of Texans who are struggling financially and are not yet recognized in the state budget: retired state employees like me. I am one of around 123,000 Texans who receive a monthly pension check through the Employees Retirement System, to which we contributed throughout our careers. Those checks have been flat since 2001 — the first year that Rick Perry was governor, and George W. Bush was president.
Social Media Marketing: Creating an Online Community
How to build community and extend your reach through social media marketing. According to SproutSocial, social media recently overtook paid search as an advertising channel, growing 25% year over year and exceeding $137 billion — edging out paid search’s $135 billion. It’s likely your facility has been marketing through social media channels for years. However, as time has passed, which social media platforms are relevant and how to break through to potential members has changed drastically.
Content is King: Navigating Marketing Trends
A recap of the latest Thought Leaders panel, highlighting why content is king and how clubs can navigate marketing trends. “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier.
What the Latest iPhone Update Means for Your Marketing Strategy
Dan Maxwell June 3, 2021 Apple’s latest iPhone update will have an impact on marketing. Dan Maxwell, the CEO of SWETI Marketing, shares what you need to know. By the time you read this, most iPhone users will have updated their phone operating system and in the process, only 4% are opting to share app tracking data. If you are not up to speed on this, here is a short recap: Apple decided to lock down app tracking and force iPhone users to “opt-in” for tracking when they update their phones.
Chat Tools: Are You Getting the Message Yet?
Dan Maxwell March 3, 2021 Chatbot. It’s a buzzword worthy of a closer look. From the proverbial “10,000-foot view,” chatbots might be the future, but on the ground, the future is already here. Consumers are proving, in a big way, they want to do business this way. Millions of businesses are embracing the use of chat messaging to allow customers and prospects a frictionless service experience.
Can Your NGO Survive and Operate Without Grant Money? Here’s How to Find Out!
“I am a seasoned activist. I’ve been in the Civil society movement for the last 15 years; I even started two different NGOs…” that’s where I interrupted: “how are those NGOs you started doing now?” “well,”(and I knew what was coming next) “they’re not operating now because funding ran out.“ This conversation I was having with my friend was all too familiar.
Is Financial Planning Important in 2017
If it is your honest desire to build wealth, than you need to spend some time thinking about the idea of planning your finances properly. For the serious wealth builder, financial planning begins today! So Why is Financial Planning Important? The straight answer is Financial planning helps you identify your money related goals and then helps you create a balanced plan to meet those goals. To be honest with you, I am one of those who did not begin to think of financial planning until much later.
Looking To Start Your Own Business? Become a Freelance Consultant
I you have become an expert in a particular topic, then one of the quickest businesses you can start is a consulting business. When it comes to starting a consulting business, it really is as identifying who you want to serve, and then letting them know that you can serve them.
How to Have A Good Life
Have you heard the phrase before? If you're like me, you probably have heard it more than once. I have a lot of 'successful' entrepreneurs in my circle of influence; and every now and again, one of them will throw out the phrase in celebration of something great that's happened in his life. As a coach, I've come across many people who are certainly searching on how to have a good life. But what really is the good life?
Is Complacency Killing You?
Do you know that one of the most dangerous times in a man (or woman’s) life is when he has just achieved a worthwhile goal? This statement is true for many people because once they’ve achieved that initial goal, they do not have bigger things to drive them. ]The thing is this: after achieving a goal, you should then immediately replace it with another worthwhile goal. Otherwise, you’ll start drifting with no direction and the attitude of “I did it.
How to Deal with Financial Stress When Sh#t Hits the Fan
As an entrepreneur, coach & consultant, I’ve had my share of successes. And boy have I had my share of lessons ( code for failures). Case in point, I’m going through one of those ‘lesson’ periods right now in my business. And as many a business person will tell you, when business is going slow, financial stress always comes strolling along. How do I pay the bills? How do I pay salaries? How do I cover certain expenses? Trying to find answers to these questions can bring a serious amount of stress.
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