SEO/Organic Visibility/AI Consultant and Advisor (GBH, HBR & more) Podcaster ('Experts on the Wire'), Drummer/Musician & Husband! I make a decent espresso ☕️
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Articles by Dan Shure
23 SEO Podcasts To Listen To In 2024
SEO podcasts are good resources to help you improve your site's online visibility and master search engine optimization. Learn the latest SEO trends and strategies with this collection of the best SEO podcasts to boost your website's ranking, drive traffic, and achieve your digital marketing goals.
121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland.
10 Damn Good Reasons Top Of Funnel Content Converts
I’m tired of clients, prospects, CEOs, VPs telling me – we like your cute little content ideas – but “that content doesn’t convert”. So I wanted to create a post I can not only share with YOU that there is real ROI in content marketing and search. But also, so I have something I can send off to everyone who tells me from now on “content has no ROI”.
Google Core Updates: Stop Analyzing Them Like It's 2013
NOTE: This is Part One of a post I drafted back in March of 2019! My goal at the time was to shed light on what I saw were a lot of misconceptions around how people were viewing core updates. I think the entire paradigm of how we view core updates should be completely different than past Google updates or penalties of the past (like Penguin, Panda, etc).
111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy
In this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search page optimization Handling content delivered in JavaScript on product or category pages Common eCommerce SEO mistakes The future of eCommerce SEO How canonicals help and we tackled LOTS of your questions from Twitter Listen Now! Related Episodes You Might Like A Masterclass in Modern Day Link...
110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More
Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion.
The Private Voice Memo I Made After Dinner With Gary Illyes [2017]
On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some things I had not heard elsewhere (and a few things have since come out and confirmed since then).
105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro
Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns).
003: Backlinko’s Content Process Revealed With Brian Dean
Episode #3 Guest – Brian Dean of Backlinko Brian Dean lifts the curtain on his content creation process for Backlinko. He reveals how many unique visits Backlinko.com gets per month (it’s a LOT), a secret project he’s working on, how to keep your email newsletters out of the promotions tab – and MUCH more.
061: Podcasting Year In Review (Download Stats Revealed & Lessons Learned)
This post is a companion post to the actual audio episode.
Experts On The Wire Podcast
Category Experts On The Wire is our weekly Digital Marketing and SEO Podcast hosted by Dan Shure. My goal? Make this your go-to SEO and Digital Marketing Podcast. Half of our shows focus directly on SEO, and the other half explore topics like content marketing and social media. You can find all of the episodes below, or subscribe with any podcast player. Here's links to iTunes and Google Play!. Check Out A Popular Episode! Not sure where to begin? Give this episode with Kerry Jones a spin.
093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault
I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a supplementary link acquisition strategy – not to necessarily replace your primary link acquisition – but you could take this concept and take it even further, which we chat about throughout the interview.
092: Mobile First Indexing: A Whole New Google w/Cindy Krum
In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the entire SEO industry is excited about the new Heads of Google Search Listen Now! BuzzSumo – One of my favorite tools for coming up with content ideas, finding...
090: Improve Your Rankings by Understanding Intent w/AJ Kohn
I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why.
10 Damn Good Reasons Top Of Funnel Content Converts
I’m tired of clients, prospects, CEOs, VPs telling me – we like your cute little content ideas –Â but “that content doesn’t convert”. So I wanted to create a post I can not only share with YOU that there is real ROI in content marketing and search. But also, so I have something I can send off to everyone who tells me from now on “content has no ROI”.
076: Google's Most Significant Search Patents (Part 1)
Back in 2012 I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that dissects, distils and analyzes search engine patents – and talk about how they may relate to the work we do as SEOs. Because of this blog, I didn’t have to struggle through all the jargon and legalese of the patent world.
072: How BuzzSumo Became A $5M SaaS Donkey
Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content. And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on their growth story as well as content marketing insights you can apply to your marketing.
070: How To Do Big Brand SEO w/Corey Eulas
Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the critical importance of testing in SEO. This episode is for all the hardcore SEO fans (and future hardcore SEO fans) – as we talk shop about log file analysis, crawling big sites, dashboards – and why you can’t trust what Google says at face value.
hitting reset
Pic by me – Chicago, July 2016 Last month I hit the lowest of lows I’ve yet to experience in business. But I’ll come back to that. I should probably take you to what led to this. And I should tell you this story does end on a positive. But fair warning – it goes through a whole lotta lows too. A Brief Account Of 2010-2017 Anyhow… let’s start back in 2010 for some context and a fast review of how I got here. First of all – I’m grateful.
064: How To Craft Winning Marketing Plan w/Noah Kagan
One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing. The thing I love about today’s guest’s approach to marketing is it’s so … simple. Not easy, but simple. Noah provides a framework and importantly mindset approach to how to arrive at – and execute upon this simplicity. THEN … about halfway through (around the 34 min mark) we turn the tables. Noah wanted to learn more about SEO.
What 80/20 REALLY Is & Applying It to SEO - Evolving SEO
I’ve seen the 80/20 Rule mentioned in passing a bunch of times lately in the SEO world, but it’s not quite being used in the fashion it was originally intended (and later explained in the book The 80/20 Principle ). The latest mention of this came from John Doherty’s excellent interview of Leo from Buffer which you can find here. Definitely watch it, it’s a phenomenal interview.
062: The Definitive Steps To International SEO Success
International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge in the past, my guest is here to help end our pain! Even if you’ve had some experience here, she’ll get us up to date to all the best latest best practices.
059: The New Technical SEO (In Plain English) w/Mike King
I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”. And then Mike King drops an article like this one called “The Technical SEO Renaissance“. In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated or overwhelmed? Seems like, per usual, SEO does not stop, and there’s always so much to keep up with.
053: How To Rank Above Wikipedia (In A Competitive Industry)
If you were to ask me: “Dan, choose an industry to build a website around to get traffic from Google” I would definitely NOT choose the medical and supplements industry. It’s super hard to get Google and users to trust you, and rank above sites like Wikipedia, WedMD. But that’s exactly what my guest, Sol Orwell did with his site Examine.com – which has amassed over 2 million monthly visitors in a 4 year period.
12 keyword research tools and creative ways to use them
For over seven years, I’ve used keyword research to consistently bring myself and clients valuable, targeted long lasting traffic. It can be one of the biggest land grab opportunities in SEO – if you know the tools to use and how to use the tools. For this piece I’m going to not only share 12 of the best keyword tools out there – but ways to use them I’ve never shared anywhere else before.
12 keyword research tools and creative ways to use them
For over seven years, I’ve used keyword research to consistently bring myself and clients valuable, targeted long lasting traffic. It can be one of the biggest land grab opportunities in SEO – if you know the tools to use and how to use the tools. For this piece I’m going to not only share 12 of the best keyword tools out there – but ways to use them I’ve never shared anywhere else before.
15 Meta Description Examples & How To Master Them Now
How about javascript crawling or some of this other stuff over here? Answer: I see a LOT of terrible, mindlessly written meta descriptions out there. Take … Macy’s for example: Yet, there are 18 million … eighteen million searches a month for ‘macys’. Think of all the ad dollars brands spend in the name of ‘messaging’ (print, TV, slogans, etc), to then let 18 million of your customers see that. That’s right, this post has nothing to do with rankings yet everything to do with branding.
An Exploration of Podcasting SEO in 2016
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. [Estimated read time: 24 minutes] Sure. This post is for podcasters. Hi Podcasters. You may find the below interesting, perhaps educational — and I hope you leave your insights for the Moz Community in the comments below (I'll be reading and replying to all of them).
013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel
Sujan Patel is one of the most talented marketers I know. He recently helped grow WhenIWork’s traffic from 20,000 to 750,000 visitors per month in an 18 month period, all with content marketing and promotion. Find out how many one-on-one cold Skype calls he did in a one year period (it will probably surprise you!) (No, that’s not a click-bait hyperbole). You’ll also learn about how Sujan creates over 20 pieces of 1,500 word articles per month and generally in his extra time.
Why I Will Never Ask You To Share My Content
The shares you see on Twitter or Google Plus might not arise as organically as you think. There’s an underground world of “share-asking” going on. Emails are sent behind the scenes, in which the creators of the content write to friends, colleagues and influencers asking for tweets and shares. This all sounds pretty innocent. And it is. I’m not here to play moral police — not that it even has anything to do with morals. It’s just not for me.
Music SEO - 7 Lessons in Brand Optimization for 2015
Bands, music, and SEO - A different paradigm For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search. Search is certainly not the only discovery channel.
The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful? I think it depends on perception. The Twitter and Facebook manager might see this: Same blog post; three different measures of success. One looks great, one is OK, and my measure says its a fail. But which perception is right? Which one would lead to better blogging decisions? Let's look at it another way. Here's a the blog homepage of a known brand.
The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
The perception of success The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful? I think it depends on perception. The optimist might see this: 590 LinkedIn Shares (This also might be what you put in reports to your boss) :) The Twitter and Facebook manager might see this: 70 Tweets and 21 Likes I see this: Zero comments Same blog post; three different measures of success. One looks great, one is OK, and my measure says its a fail.
Google Didn't Intend For SEO's To Use The Keyword Planner This Way
Just practicing my Upworthy titles. Did it make you click? Now that you’re here, we’ll look at what I’m talking about in a moment. But first let’s set the scene as to why and when you’d want to use keyword planner in such unorthodox manners… It’s 2:30 on a Friday. Your client’s keyword and topic ideas are due at 4pm. Plus, your coworkers are having beers at 3:30 and you don’t want to can’t miss out on that. But that’s besides the point. This is a new client.
The Ultimate List Of Rank Trackers & My Top Pick
Last Update: May 31, 2017 by Dan Shure. Are you experiencing the same headaches I was trying to find rank tracking software? There are some tools that work great at certain tasks but terrible at others. I regularly do heavy keyword research (1000’s and 1000’s of keywords) for clients. So I need something that can run search engine rankings quickly.
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