Dana is executive editor of Engadget, where she runs a growing team of reporters and reviewers. She got her start in tech journalism a decade ago as a writer for Laptop Mag and the AP before arriving at Engadget in 2011. She appears weekly on ABC Radio and has also been a guest on Bloomberg TV, CNN, CNBC, Marketplace, NPR and Fox Business, among other outlets. Dana is a graduate of Wesleyan University and the Columbia Publishing Course. She lives in Brooklyn, New York.
Yep, it's that time of year again: It's the first week after Labor Day, which means Apple is about to unveil the latest iPhone. In this case, though, there might well be a twist: Reports suggest that Apple is prepping a high-end model, called the iPhone X, with facial recognition (and no home button!). Rumor also has it that Apple will introduce two other phones (the 8 and 8 Plus, presumably), which presumably bring more modest updates.
Today's going to be a busy day at Engadget: we're expecting to see new iPhones, an Apple Watch and a 4K Apple TV. But we'd be remiss if we attended the first keynote held at Apple Park, the company's new spacecraft-inspired headquarters, and didn't make an attempt to document the experience. In particular, we spent some time at the newly christened Steve Jobs Theater, perched on top of a hill at the southeastern end of the 175-acre property.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".