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Danay Lea on Muck Rack

Danay Lea

As seen in: I by IMD
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Articles

Digital transformation in Swiss public broadcasting (A): Leading & accelerating change at SRF

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By Jim Pulcrano, Hana Disch, Adrian Jäggi, Danay Lea
| I by IMD
This case examines the leadership challenges faced by Nathalie Wappler, the new CEO of SRF, a public media company that operates in the German-speaking part of Switzerland and is part of the largest media company in Switzerland, SRG. The study spans the period from 2019 to 2021, capturing the seismic shift in corporate identity, disruptive changes in consumer behavior and the emergence of new players in the media industry.
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Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?

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By Jim Pulcrano, Adrian Jäggi, Hana Disch, Danay Lea
| I by IMD
Nathalie grappled with the divergent views in her head and from her team, evaluating a range of options: Persisting doggedly, halting completely, pausing temporarily, decelerating prudently or reconsidering and crafting a new strategy. The case discusses the cost of perseverance and provides an opportunity to explore the qualities of a CEO facing difficult choices in the face of public and private criticism during a global crisis.
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