This morning I almost woke up in the trunk of a car. That’s because I almost crashed into it, and I’m assuming I’d take the opportunity to nap while I was there. Let me explain. Our quaint little town has a quaint little four-lane highway running through it. As I was cruising along, the person in front of me put on their blinker, slowed down and pulled to the side of the road to let their child safely out for school. Oh wait, sorry, got some details wrong there. MORE BOVA: Snow is coming.
Sometimes you just don’t know what’s coming. Like did you hear that Pizza Hut announced that within a year, it’ll be delivering pies with a fleet of self-driving cars? The future is literally on our doorstep, and it’s topped with five kinds of meat. I did not see that coming! And then sometimes you pretty much do know what’s coming, like when you order a burrito at the LaGuardia food court right before boarding your flight.
I’d like to apologize in advance to anyone I knock over while diving for the last loaf of white bread on the shelf at Stop and Shop. See, the weather report says that it is going to snow this week, and when it snows around these parts we do two things: buy carbs and panic. The forecast says we may get “buried” in 3-6 inches. A shallow grave, sure, but buried nonetheless. Who knows how long these roads will be snowed over until the plows come through? Two, maybe three hours? We’ll starve!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".