Dana Severson on Muck Rack

Dana Severson

Minneapolis & SF
As seen in: Inc., LinkedIn

Marketing @Promoter_io Cofounder @StartupsSpeak. Founder @NotDickinaBox. Former CEO of Wahooly (acquired). AngelPad '13. Writer @Inc and previously @PandoDaily

What Overnight Success? Pokémon Go Took 20 Years to Take Off According to its Creator

inc.com — Entrepreneur envy ... the pain is real. You work your tail off. You rarely get a good night's sleep. You hear 'no' more in a one week period than many have heard in their entire lifetime. Your high stress level is so constant that it becomes the norm and anything less feels unproductive.

Why Marketing Automation Doesn't Work for NPS

promoter.io — I was at an event the other night with one of my kids. The organization that hosted the event had hired a magician to perform for a room full of 8- 10 year olds. The guy was kind of a hack, but did well by a child's standards.

The Anatomy of a Detractor

promoter.io — Have you ever had one of those experiences as a customer where you walk away swearing to never return? Where nothing about how you were treated or what you were provided seemed anywhere near acceptable? I think everyone can relate to an experience like that.

The Definitive Guide on When to Survey Your Customers

inbound.org — This week I posted a story here on Inbound.org and was asked a question we (Promoter.io) hear quite often: "I currently send out NPS surveys to our customer database once every 6 months because I

How a Detractor Can Damage Your Company

inc.com — Have you ever had one of those experiences as a customer where you walk away swearing to never return? Where nothing about how you were treated or what you were provided seemed anywhere near acceptable? I think everyone can relate to an experience like that.

The One (and Only) Way to Improve Your Net Promoter Score

This is the One (and Only) Way to Improve Your Net Promoter Score According to NPS Geeks

inc.com — NPS, as a numerical metric, is essentially meaningless on its own. That said, as a basis for measuring your improvement, there isn't a single company that doesn't want to see their score improve over time. There is only one way to do that and this is how.

The Ultimate Guide to Setting Up the Perfect NPS Campaign

inbound.org — If you're not seeing at least a 10x return on the cost of measuring NPS, you're doing it the wrong way. Doing it the right way means that you're proactively reducing churn, improving your product based on qualitative and actionable feedback, identifying new opportunities and growing your revenue from organic recommendations and referrals each month.

30 Unexpected Things You Can Do Today To Amaze Your Customers

inc.com — I was recently reminded of a story from a few years back about a lady who had called into Zappos, the online shoe retailer, to try and return a pair of shoes that her husband had recently purchased. As the lady explained to the Zappos employee, her husband had suddenly passed away and she no longer had a use for the purchase.

How Net Presidential Score is predicting the 2016 Election

promoter.io — Predicting the election using NPS® ... sounds crazy, right? We actually think it's the most sane and reasonable option that exists today. But, before we get to how we're doing it, let's discuss why. About two weeks ago, six of us at Promoter were having a discussion about politics.
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