Dana Severson on Muck Rack

Dana Severson

Minneapolis & SF
As seen in: Inc., LinkedIn

Marketing @Promoter_io Cofounder @StartupsSpeak. Founder @NotDickinaBox. Former CEO of Wahooly (acquired). AngelPad '13. Writer @Inc and previously @PandoDaily

The Absolute Best (and Worst) Things About Being an Entrepreneur

linkedin.com — You've got a big idea and you can't stop dreaming about what it's going to become. You're so excited that it actually keeps you up at night. You've always felt like you should be doing something else.

How SaaS Companies Can Benefit from NPS Measurement

livechatinc.com — Times when companies used surveys that include tons of questions about a product or service are gone for good. Customers don't have time to answer these and managers to draw conclusions from them. That's why NPS is like a salvation for the SaaS industries. It's the quickest road they can choose to get customers' feedback.

How to Leverage Your Largest Untapped Inbound Channel (that very few companies are even doing)

inbound.org — I've been a marketer for as long as I can remember. One that's always looked for an edge or an untapped unique angle. Someone that looks right, when everyone else is looking left.

The One (And Only) Customer Survey That Impacts Every Department In Your Company

inc.com — Back in the old'n days, when business took place over the phone instead of email, people worked in actual offices. And by office, I mean individual spaces that had walls, a door and sometimes even a window or two.

The Biggest Mistake Companies Make Repeatedly With Their Customers (Hint: You're Probably Doing It)

inc.com — Imagine you're sitting down at a restaurant, just finishing up a fantastic meal, which was surprisingly topped by the fast and attentive service given by your waiter, when the Manager walks up and greets you at your table. You exchange some pleasantries and she politely asks about your experience.

What Overnight Success? Pokémon Go Took 20 Years to Take Off According to its Creator

inc.com — Entrepreneur envy ... the pain is real. You work your tail off. You rarely get a good night's sleep. You hear 'no' more in a one week period than many have heard in their entire lifetime. Your high stress level is so constant that it becomes the norm and anything less feels unproductive.

Why Marketing Automation Doesn't Work for NPS

promoter.io — I was at an event the other night with one of my kids. The organization that hosted the event had hired a magician to perform for a room full of 8- 10 year olds. The guy was kind of a hack, but did well by a child's standards.

The Anatomy of a Detractor

promoter.io — Have you ever had one of those experiences as a customer where you walk away swearing to never return? Where nothing about how you were treated or what you were provided seemed anywhere near acceptable? I think everyone can relate to an experience like that.

The Definitive Guide on When to Survey Your Customers

inbound.org — This week I posted a story here on Inbound.org and was asked a question we (Promoter.io) hear quite often: "I currently send out NPS surveys to our customer database once every 6 months because I

How a Detractor Can Damage Your Company

inc.com — Have you ever had one of those experiences as a customer where you walk away swearing to never return? Where nothing about how you were treated or what you were provided seemed anywhere near acceptable? I think everyone can relate to an experience like that.
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