Dani Nadel, President and COO, Feedvisor. 2025 marked a decisive shift in commerce. As I collaborated with brands and marketplaces, shoppers began asking AI instead of typing keywords, social media moved demand in hours and community sentiment started to influence trust as much as advertising. These trends signal a turning point: In 2026, shopping will turn predictive, contextual, operationally disciplined and culturally aware. 1. AI discovery ushers in adaptive commerce.