A dead German novelist's cutting-edge business advice By Daniel AkstDecember 15, 2009: 10:01 AM ET(Fortune Small Business) -- America's publishers churn out new business books by the boatload, but none of them has as much to say about running a family business as a single novel published in Germany 108 years ago. Thomas Mann's Buddenbrooks is the kind of work that modern marketers would label "a sprawling multigenerational saga." But in Mann's case, it's not hyperbole.
Tom Beer, book editor of Newsday and former NBCC President (2015-2017), met with NBCC’s Emerging Critics in our first advisory Skype session. Emerging Critics Committee Chair Elizabeth Taylor also joined in. Tom spoke about his time as both a freelancer and editor, focusing on how ethical considerations weigh into the work of a critic. Here are four recommendations from Beer about professionalism and ethics of literary criticism. First you have to book the job.
Big news: the NBCC membership has spoken, and the 2017 John Leonard Prize finalists have been chosen. Here’s this year’s superb list:What It Means When a Man Falls from the Sky by Lesley Nneka Arimah (Riverhead)Her Body and Other Parties by Carmen Maria Machado (Graywolf)Nominations for the Leonard prize, for a first book in any genre, are open to any regular voting NBCC member; the six finalists are those titles with the most nominations.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".