Get ready to feel old. It has been a full decade since the first episode of the AMC’s network-defining series Mad Men aired. That’s right. When the first episode aired, George W. Bush was president and the current Adam Sandler theatrical release was I Now Pronounce You Chuck and Larry. The show premiered on July 19, 2007, and quickly went on to become nothing less than a cultural phenomenon.
In just a few years, binge watching has gone from frowned-upon compulsion to popular craze, and with good reason. “When the story is good enough, people can watch something three times the length of an opera,” Kevin Spacey, star of the habit-forming Netflix series “House of Cards,” said during the Edinburgh Television Festival. And “Game of Thrones,” which kicks off its sixth season this spring, has plenty of elements to reward the marathon viewer.
This weekend, "War for the Planet of the Apes" hits movie theaters, the third installment in the franchise that was rebooted back in 2011. Yet given the lukewarm reception that many sequels have gotten this summer, executives at Fox may be sweating over the film's earnings power. The summer of 2017 has been far less kind to sequels and reboots than summers past—including some properties whose blockbuster potential had never been questioned before.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".