This column has run weekly for more than two years but, from a biological perspective, that is a bizarre rhythm. Cells and systems in the brain and body have built-in mechanisms to enforce a 24-hour sleep-wake cycle. And light-sensitive cells in the eye and elsewhere keep that synched to the earth’s rotation. Animals and plants regulate their activities on an annual cycle, becoming frisky in spring and hibernating over the winter.
Feeling a little bruised after the excesses of New Year and the festive period? In these cold, dark days we may find a treatment for more serious neurotrauma instructive. Since the 1940s, many studies have shown the benefits of therapeutic hypothermia, or cooling the brain. In terms of energy supply, the brain exists in a precarious balance even in normal function. Fuel reserves are limited as brain cells are tightly packed to keep wiring lengths to a minimum.
Many of us will spend this evening waiting for midnight to arrive. Some families adopt a global perspective to get them through an extended social engagement. For example, with London-based friends with young children, we celebrate midnight on Tel Aviv time (two hours earlier). Wherever you’re based, studying the internal experience of time presents neuroscientific challenges – you cannot objectively read out someone’s subjective clock.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".