Not every job application asks for a cover letter, but in the cases where you need one, it can be the reason you do (or don't) get an interview. A cover letter is a chance to show personality and humanize yourself to the person doing the hiring, or deciding who gets an interview. It's also an opportunity to point out skills that may not be evident on your resume. In addition, your cover letter allows you to address how you might acquire skills the job requires, but you don't have.
In the 1980s and even the 1990s, Toys R Us was a destination that children begged their parents to take them to. The chain had a selection of toys that dwarfed what was sold at now-defunct department store chains like Ames, Caldor, and Bradlees. Even its Sunday newspaper inserts were an event and its holiday season "toy book" was much perused by children in order to pick out what gifts they planned to ask for.
One of the major frustrations for shoppers comes when they know what they want in a store, but can't seem to find it. That's an area where digital retailers have an edge because as long as the consumer knows the name of an item, it's only a few keystrokes away. Target (NYSE:TGT) plans to solve that problem by adding technology to its app that will show customers where to find what they are looking for.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".