Black Friday used to really kick off the holiday shopping season. In recent years, though, that high-intensity sales period has spread, with some retailers offering deals from the beginning of November on. Perhaps more importantly for people seeking big bargains, many chains now kick off their biggest sales on Thanksgiving Day itself. That has taken some of the shine off Black Friday, while also creating a conundrum for shoppers.
There's value in finding a beleaguered stock, in which investors have lost faith, that you believe can mount a comeback. Of course, in most cases, when a company has sunk to share-price lows, it's for a good reason. Conversely, when share prices have shot up, it's time to ask whether upside potential remains. Retailers Wal-Mart (NYSE:WMT) and J.C. Penney (NYSE:JCP) exemplify these two scenarios. A decision to buy the former would depend on whether you believe the company still has upside.
Target (NYSE:TGT) has transformed its brand, both in ways consumers can see and behind the scenes. The company has mixed up its merchandise, rolling out a number of company-owned brands including Chip and Joanna Gaines of Fixer Upper fame. The bigger changes, however, may not be as visible to consumers. Target has been working since February on a number of key initiatives in addition to its push toward private label brands.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".