Shares of Apple (NASDAQ: AAPL) fell about 6% on Thursday after the company did something it almost never does: raise prices. Apple raised the prices of nearly every Mac, iPad, HomePod, and Apple TV, along with its Vision Pro headset, with increases ranging from $100 to $300 on its most popular models -- and more on some high-end configurations. The M5 MacBook Pro, for example, now starts at $1,999, up $300. And the Mac Studio, powered by the M3 Ultra, saw a $1,300 price increase.