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Danielle Directo-Meston on Muck Rack

Danielle Directo-Meston

Verified
(She/Her)
Los Angeles, United States
As seen in: Uncover LA, IMDb, MSN, MSN Canada, MSN Malaysia, MSN New Zealand, MSN Singapore, Yahoo Entertainment, Yahoo Life, MSN Philippines, Yahoo Canada and
Covers:  Los Angeles retail news, L.A. lifestyle, L.A. news, luxury fashion, sustainable fashion, luxury travel, wellness, fitness, beauty, interior decor, tech, cannabis
Doesn't Cover: finance, religion, crypto
Unplugging from X but preserving my username to keep it away from the bots. Find me at bsky.app/profile/danielledmeston.bsky.social

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Danielle Directo-Meston’s Biography

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Danielle Directo-Meston is an L.A.-based editor and writer with more than 20 years of experience covering L.A. retail news, fashion, events, and lifestyle. She was one of MuckRack's most-viewed journalists in 2024 and 2022.

As The Hollywood Reporter's first in-house e-commerce editor, she increased e-commerce revenue by +125% YOY to more than seven figures, oversaw content strategy, and spearheaded new licensing franchises (including THR Red Carpet Essentials Awards and THR Travel Awards: Best …

Danielle Directo-Meston’s Journalist Portfolio

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Best Face Forward: Hollywood's 20 Best Skin Secrets & Beauty Biohacks

Best Face Forward: Hollywood's 20 Best Skin Secrets & Beauty Biohacks

The latest and greatest in gizmos, gadgets and goo that smooth, tighten and heal.

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Sold Out in Seconds: How Kendall Jenner, Rosé and MrBeast Create Consumer Obsessions

Sold Out in Seconds: How Kendall Jenner, Rosé and MrBeast Create Consumer Obsessions

Meet Hollywood's 26 top marketing masterminds of 2026 - the stars, influencers and CMOs who turned viral mome…

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The Best Post-Desert Recovery Sanctuaries in L.A., From Four Seasons' Massage Menu to Drip's On-t...

The Best Post-Desert Recovery Sanctuaries in L.A., From Four Seasons' Massage Menu to Drip's On-t...

Whether you're prepping for summer festivals or need mid-heat rejuvenation, these star-loved LA wellness spas…

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Kareem Abdul-Jabbar On His Bruce Lee-Inspired Adidas Collab, Taking On More Acting Gigs and His N...

Kareem Abdul-Jabbar On His Bruce Lee-Inspired Adidas Collab, Taking On More Acting Gigs and His N...

The 19-time NBA All-Star sits down with THR to chat about his new Adidas collab inspired by his friendship wi…

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Lesli Linka Glatter on How Her Next Project Aims to Boost Filming in Hollywood: "We Have to Keep ...

Lesli Linka Glatter on How Her Next Project Aims to Boost Filming in Hollywood: "We Have to Keep ...

Lesli Linka Glatter on 'Zero Day' and how her next project aims to boost filming in Hollywood.

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'KPop Demon Hunters' and Funko Debut New Merch After Hit Animated Film Takes Over Theaters and St...

'KPop Demon Hunters' and Funko Debut New Merch After Hit Animated Film Takes Over Theaters and St...

Hot Topic and Amazon have dropped new merch ahead of 'Kpop Demon Hunters' singalong screenings - these items …

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Articles

Beis and Disney's First Collab Will Get You to the Rope Drop in Style – Here's When It Lands Online

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By Danielle Directo-Meston Verified
| Uncover LA Verified
It was only a matter of time before collab-happy brands Béis and Disney made magic together. Actress Shay Mitchell's stylish luggage label is getting a whimsical makeover from the House of the Mouse via a Disneyland-ready travel collection ($28-$378) of suitcases, backpacks, crossbodies, duffles, cosmetic pouches, luggage covers, and charms.
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Heading to Just Like Heaven or Daisy Chain Fields? Pack These L.A. Summer Festival Essentials

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By Danielle Directo-Meston Verified
| Uncover LA Verified
Festival season is still going strong in SoCal. Whether you're heading to Santa Monica's first-ever music fest, the millennial-coded Just Like Heaven in Pasadena or Olivia Rodrigo's Daisy Chain Fields in Irvine, some of the best music festival must-haves will keep you cool, calm, hydrated and (hopefully) sunburn-free this summer and beyond.
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The Best SoCal Sales Worth Shopping This Week: Miaou, Stuart Weitzman, BTB Los Angeles & More

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By Danielle Directo-Meston Verified
| Uncover LA Verified
If spending cold hard cash and scoring deals are your favorite ways to beat the heat, there's plenty in store for your wallet (and your summer/fall wardrobe) this weekend. This week's best L.A. sales include Miaou, Velvet, EB Denim and more labels at 260 L.A.'s Beverly Hills space, while Eclipse's blowout featuring BTB Los Angeles, Beach Riot (which is also featured in another sale) and Aqua Blu promises plenty of vacation-ready pieces.
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Interview

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Have you ever used a typewriter?

Yes. I even had a working one at my wedding for guests to type notes, advice, well-wishes, and random messages.

How do you prefer to be pitched on stories?

Via email — and NO clickbait-y subject lines, misspellings, or (my personal favorite) emails addressed to another outlet or writer.

What tools and software do you use to do your job?

Rev for AI transcriptions, my phone for recording audio and content, Photoshop, Zoom

Awards

Society of Professional Journalists Award

2009 - Mark of Excellence Award

While serving as editor in chief of my college newspaper, I received SPJ recognition for my coverage of a CSUN grad student's imprisonment in Iran.

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