That’s right, it’s a guest post! Because I don’t actually know everything, I’m excited to share from-the-trenches pieces by authors and publishing professionals. This inspiring and actionable one is from Danielle Girard, whose atmospheric new thriller, PINKY SWEAR, is on shelves now. Enjoy! Writers love to talk about reinvention as though it was all part of a grand plan—a rebrand, a marketing strategy. And, maybe, for some it is.