Let me tell you a story. This is the story of a woman. A woman who, on occasion like many other women (and men and animals in general), has made questionable (OK, bad; OK, OK, really bad) decisions. Sometimes this woman would skip a well-balanced, home-cooked, omega 3-heavy dinner in favor of, say, a family-size bag of Kettle Brand Krinkle Cut Potato Chips in Salt & Fresh Ground Pepper. Once in a while, she’d wash down the chips with a glass of expensive Italian red wine.
I’m not saying I drank too much Brunello di Montalcino. But if I had drunk too much Brunello di Montalcino — the Podere Le Ripi 2014, for example, at, say, 2 a.m. — then a hot, dusty barn packed with sheep wouldn’t have been my first choice of places to be at 6 in the morning. Yet there I was, surrounded by a hundred little animals, white wool coats matted down with hay and dirt, making small, timid bleats as they trotted past me up the ramp to the milking station.
Let’s get one thing clear right off the bat. I’m not a hair spray person. I never will be. Truth be told I kind of look down my nose at hair spray people. Sure, their hair may look cool and tousled and beachy — and it might remain that way all day and into cocktail hour and then some. But my smug sense of superiority comes from the dream that I can get a great, beachy blowout and then — yawn — it just stays that way. It doesn’t, of course.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".