By Danielle Wallace, owner of Chayil Media Publishing and member of NAWBO Alabama It’s easy to look around and think you need to do exactly what your competitors are doing to stay relevant. Maybe you’ve caught yourself scrolling through their posts or trying to mimic their strategy, hoping it’ll work for you too. But you know what? Your audience doesn’t need another version of what’s already out there. What they’re really looking for is a business that feels real, relatable and different.