Vodafone has begun using artificial intelligence to help recruit call-centre and shopfloor staff. Candidates submit videos of themselves answering a standard questionnaire. Computer algorithms then assess their suitability for a role based on subtle facial cues and voice intonation. Only those who pass this screening are put forward for interview by human beings. About 50,000 applicants have gone through the AI procedure so far.
Adapt or die: AI can speedily process vast quantities of data, learn and evolve — possibly beyond the control of its creator ALAMYTo save your favourite articles so you can find them later, subscribe to one of our packs. Snoop Dogg didn’t get the response he was looking for. “Where the ladies at? !” he yelled into his gold- encrusted microphone. A few scattered female voices echoed through the giant, rusted-out warehouse on a pier deep in San Francisco’s old industrial waterfront.
Humanity is hurtling towards extinction, but don’t worry, Elon Musk has a rescue plan: colonise Mars. The Tesla and SpaceX billionaire has published a paper setting out proposals to make us a “multiplanetary species”. Why? Because he believes some type of “extinction event” — a giant asteroid, global warming, a revolt by Terminator-style robots — is in the offing. A population of roughly 1m people living on the red planet would be sufficient, according to Musk.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".