What would it take to repair the damage done to the American Jewish psyche by hundreds of lousy Holocaust novels and school productions of Fiddler on the Roof? Every culture needs its inhumanly idealized pop versions of its past, I suppose, whether Lincoln or Gone With the Wind. But American Jews with roots in Yiddish-speaking Europe bear the burden of a past not merely gone but incinerated.
Yiddish literature is often caricatured as being either tragic or comic, or both at once; according to the stereotype, Yiddish is not the native language of unironic joy. But Avrom Sutzkever, the premier 20th-century Yiddish poet, is the quintessential joyous Jewish artist, and one of his many masterpieces is a poetic cycle about the joy of a childhood spent dashing through the snow. This luminous work is set in the cheeriest, jolliest place you can possibly imagine: Siberia!
Those who know little about Yiddish often associate it with humor. But most Yiddish literature isn’t particularly funny except in a horrible, un-American way: comically-told plots in which people suffer terribly or die horrible deaths. Even the relentlessly upbeat Sholem Aleichem, whose Tevye stories inspired the relentlessly upbeat Fiddler on the Roof, fits this pattern: In the original, Golde and Motl both drop dead and Shprintze drowns herself, none of which made it to Broadway.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".