“People don’t always want to be reminded of the challenges they’re having in their daily life,” says Derek Frey. “They want all these big, fantastical experiences—to sit in a chair for a couple hours and forget about the things they’re dealing with.” Frey can relate. As a kid, he’d sit along-side his grandparents at the Lansdowne Theater, watching the Hollywood-scale fantasies of Tim Burton, George Lucas and Steven Spielberg play out on the big screen.