Philip Fitzgerald was embarrassed when he is asked about his greatest sense of accomplishment as the chair of the Yukon Hospital Foundation. “It doesn’t sound right,” he said, finally. “But our bottom line was $800,000.”As a professional accountant, and the chief financial officer and president, hotels for Northern Vision Development, Fitzgerald understands it isn’t just about the money – it is all about what the money can do for Yukoners. “We can reach our targets quicker and keep going,” he said.
To begin to understand Mark Daniels, you must first discard the stereotypes of a snowmobile owner. Yes, the president of the Klondike Snowmobile Association (KSA) owns snowmobiles – and ATVs and dirtbikes and quads and boats – but these are mostly used to get to far-off wilderness areas so that he can hike and camp and hunt. “I will ride somewhere to hike somewhere and then enjoy the quiet,” Daniels said. “It is a convenient way to see more country and get to more places.
Dorothy Bradley leaves her vehicle at Eagle Bay Park, where Whistle Bend Way and Range Road meet, and walks to the bench overlooking McIntyre Creek. It is a 10-minute walk along a path that is dappled with bright yellow aspen leaves. To the left is a boreal forest of jack pine, to her right is a steep dropoff that lays before her a stunning vista. The meandering Yukon River is in the middle of this picture and, seemingly at her feet, is McIntyre Creek, which feeds into it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".