It is a game with strange rules, played on a bigger field, with more players and a striped football. Some see a nine-team league with washed-up NFL players in an oddball game with terms such as “waggle” and “rouge.” Others prefer Canada’s wide-open three-down game to the American variety, arguing tooth and nail for its entertainment value and talent. The Canadian Football League has always owned its identity – even as it struggled to fill its stadiums.
It is an art form practised in deep, need-to-know secrecy but eventually seen by millions of people around the world – more than will view the most acclaimed canvasses. The work is quietly created on computers in dozens of visual-effects studios across the Vancouver region. There are, for example, so many studios in Vancouver’s Mount Pleasant neighbourhood that some call it Mount Pixel.
Chester, a false killer whale, and his companion, Helen, a Pacific white-sided dolphin, have their eyes on their trainers and the red tubs of fish on deck. Helen pops her head out of the water and lets loose a chatter. With a flick of her trainer’s hand, Helen is airborne, her body curved in a perfect arc, five metres above the water. Then it’s Chester’s turn. The false killer whale – a type of dolphin – leaps on command, landing his 225-kilogram bulk with a mighty splash.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".