Darvish Shadravan on Muck Rack

Darvish Shadravan

As seen in: Data Science Central
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Combining data from different sources into a data set

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By Pablo Bernabeu, Neeraj Sharma, Yingling Chen, Darvish Shadravan
| Data Science Central
Totally agree with Neeraj. There's no standard in the industry. It always depends on what's KPIs you value the most and what this project is achieving. I guess there are unique userIDs across all platform. If this is the case, merge is absolutely necessary. Otherwise, impressions, clicks, spend and any engagement events are always good to include, as well as CPM, CPC, CVR, etc. You also want to make sure the columns are the ones you are looking for before rbind().
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