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Dattatraya Walake

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Articles

Why Apache Spark Real-Time Mode Is A Game Changer for Ad Attribution

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By Craig Lukasik, Johanna Hughes, Dattatraya Walake
| Databricks
Apache Spark™ Structured Streaming Real-Time Mode, announced in the summer of 2025, unlocks sub-second latency use cases across industries. This article explores an AdTech use case and how real-time mode, coupled with another recent Spark enhancement (transformWithState), can be used to achieve sub-second latency delivery of advertising event data.
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