Dave Smiley

Successful marketers don’t just tell consumers to buy a product; they use brand storytelling, data, and personalization to create appeal. Instead of issuing a command, they show consumers how purchasing will solve their problems and improve their lives. Considering why consumers buy your product is an essential part of this process. When marketers understand customer motivations, they can deliver compelling, personally relevant messages.

Pete Antonacci, the former general counsel to outgoing Republican Gov. Rick Scott, was sworn in as elections chief in Florida’s most liberal county Thursday, beginning a shotgun marriage with Broward Democrats that could prove crucial during the 2020 presidential elections. Picked by Scott to replace suspended elections supervisor Brenda Snipes, Antonacci referred to himself as a “caretaker” following a ceremony in Fort Lauderdale inside the 15th floor courtroom of Chief Judge Jack Tuter.