You've done your homework, worked hard and opened a new business. You've established a rapport with your customers, providing excellent service and customer support. In essence, you are on your way to success. With all this good news, you might wonder why you are still contemplating a better bottom line and lying in bed worrying about it. You know that while other entrepreneurs have great plans and products, their businesses fail within the first five years.
Influence marketing is likely to be a popular topic in conferences and boardrooms this year. That's largely because influence marketing is seen as a key driver of new business leads in 2017. The impact is heady. A mention by the right influential person of your company in a blog or tweet or a post on a LinkedIn of Facebook feed can drive massive numbers of internet leads to your site. Influencers are active participants on social media or in the blogosphere.
Camilla Hallstrom blogs on Influence With Content, where she helps entrepreneurs turn site visitors into raving fans and loyal customers with content and copy. We recently sat down with Camilla to hear her thoughts on content marketing, time management, and other topics which are relevant to entrepreneurs who are trying to succeed in a crowded online marketplace.
If you have never heard Gary, get ready. Gary speaks truth from experience. And he has been a keynoter at two separate times at the Inbound conference. Gary only knows how to speak the truth, bluntly. https://lnkd.in/ghMy3wD
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".