David Adler

For years, brands have asked Influencer Marketing to justify its role beyond reach and awareness. Yehuda Neuman argues that most brands are still not measuring that shift rigorously enough. And a recent announcement from Google just added a new variable to an already unsolved equation. Yehuda has watched influence move through formats most marketers no longer discuss.

Ella Bright added 3.1 million Instagram followers in May, driven by the Prime Video release of “Off Campus” and the fan and media attention around its launch. Arsenal’s Premier League title win and the England and France World Cup squad-announcement window helped push five football-related accounts into the rankings, while a mix of entertainment, lifestyle, art, and creator accounts filled the remaining spots.

Creator burnout has a structural cause. Most creators spend more time managing their business than building it, and the tools designed to help them have not closed that gap. POP.STORE thinks it has a fix. Jo Wong, Chief Revenue Officer and General Manager of POP.STORE, sat down with Net Influencer Senior Editor Ceci Carloni to discuss the company’s agentic AI platform, ECHO-ME, and what POP.STORE’s title sponsorship of VidCon Anaheim 2026 says about where the Creator Economy is heading.