David Amerland
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Articles by David Amerland
The Complex Dialogue Between The Brain and The Body During Exercise
Study: Exercise-induced activation of ventromedial hypothalamic steroidogenic factor-1 neurons mediates improvements in endurance (Neuron, Vol.
What I Learnt from 12 Months of Marketing “Built To Last”
What I Learnt from 12 Months of Marketing “Built To Last” And what you can take away from that Each time I market one of my books I learn things I wish I knew before I started to market it and even before I started to write it. “Built To Last” has been no exception. Everyone wants to be fitter … even people who are already fit.
Beauty as Energy Efficiency - Why We Find Efficiency Attractive
We’re in that time of our civilizational development where apparently immaterial attributes such as bravery, courage and our judgement of what is beautiful can now be tracked back to specific elements of cognition, powered by the remorseless evolutionary need to conserve energy. When you think about it for a while this makes perfect sense.
Food Is More Than Fuel For The Body - It Changes How Cells Respond To Aging And Exercise
Study: Leucine inhibits degradation of outer mitochondrial membrane proteins to adapt mitochondrial respiration (Nature Cell Biology, 2025) Study: A Critical Review on the Role of Food and Nutrition in the Energy Balance (Nutrients, 2020) Study: Food in the Anthropocene: the EAT–Lancet Commission on healthy diets from sustainable food systems (The Lancet, Volume 393, Issue 10170, 447 - 492, 2019) Takeaway: Food is more than fuel for the body, it is medicine.
When Digital Culture Collapses: Why Even AI Needs Moral Guardrails
Twitter (sorry, X), is a toxic cesspit were every interaction has the potential to spiral into a name-calling, label-attaching spat of half-truths, outright lies and seemingly ideologically-driven, hate-tinged, trolling. Facebook is without fact-checkers. Instagram posts are notable for their ability to attract ‘the haters’ and Reddit is that half-way zone where what you experience very much depends in which community you post.
When Digital Culture Collapses: Why Even AI Needs Moral Guardrails
Twitter (sorry, X), is a toxic cesspit were every interaction has the potential to spiral into a name-calling, label-attaching spat of half-truths, outright lies and seemingly ideologically-driven, hate-tinged, trolling. Facebook is without fact-checkers. Instagram posts are notable for their ability to attract ‘the haters’ and Reddit is that half-way zone where what you experience very much depends in which community you post.
The Great Redesign: How Longevity Will Rewrite the Rules of Health, Work, and Purpose
Study: Emotional Experience Improves With Age: Evidence Based on Over 10 Years of Experience Sampling (Psychol Aging, 2011) Study: Poignancy: Mixed Emotional Experience in the Face of Meaningful Endings (J Pers Soc Psychol, 2008) Takeaway: Longevity isn’t just about adding years to life—it’s about redefining how we live, work, and find meaning.
The Science That Says Your Mind Gets Sharper with Age
Study: Humans peak in midlife: A combined cognitive and personality trait perspective (Intelligence, 2025) Study: Life Purpose Lowers Risk for Cognitive Impairment in a United States Population-Based Cohort (The American Journal of Geriatric Psychology, 2025) Takeaway: The brain's capacity towards brilliance or, at the very least, doing its best work doesn't peak until we get past 40 says one large-scale study, while an even larger cohort study finds that a strong sense of purpose is key to...
Data Reveals The Secret To Lifelong Fitness
There is a secret superpower linking 77-year-old Jeannie Rice, a world-class mid-to-long distance runner, to 102-year-old Kokichi Akuzawa, a man who just climbed the 3,776 meters-tall, Mt Fuji. On the surface the two could not be more different. Rice, a retired real estate agent, lives in Florida and spends her time between running on average, 50 miles a week and socializing with friends.
Your Body And Brain Can Keep Getting Better As You Age
Study: The benefits of physical exercise on older adults’ cognitive function: A cohort study exploring potential mechanisms (Psychology of Sport and Exercise, 2024) Study: Exercise-Mediated Neurogenesis in the Hippocampus via BDNF (Sec.
Improve Memory And Brain Health With Exercise
Study: The effects of acute exercise intensity on memory: Controlling for state-dependence (Memory & Cognition, 2025) Study: Effects of acute and chronic exercise on working memory in healthy adults. An experimental investigation (Sports Psychology, 2025) Takeaway: The health of our working and episodic memory, what we popularly call short-term and long-term memory is critical in maintaining our capacity to function in a complex world, as we age.
The Secret To Living Longer According To Science
Study: Disease accumulation and distribution across the lifespan in Swedish centenarians and non-centenarians: a nationwide life course comparison of longevity and health resilience (Lancet, 2025) Study: Do people reach 100 by surviving, delaying, or avoiding diseases? A life course comparison of centenarians and non-centenarians from the same birth cohorts (Geroscience, 2025) Takeaway: The brain and body suffer attrition from major issues that impact their function.
Why Motivation Isn’t Enough
The neuroscience behind why drive fades, and how structure, habit, and discipline are the real game changers Much is made about us trying to understand the motivation to change. The motivation to work. The motivation to do, pretty much anything. The persistence behind the questioning about it hides an ignorance of the true role motivation plays in our life which then sets us up to be tripped by it.
Single Lifestyle Change Reverses Aging in Older Brains
Study: Structured vs Self-Guided Multidomain Lifestyle Interventions for Global Cognitive Function (JAMA, 2025) Study: A 2 year multidomain intervention of diet, exercise, cognitive training, and vascular risk monitoring versus control to prevent cognitive decline in at-risk elderly people (Lancet, 2015) Takeaway: Intentional, structured physical exercise that includes both aerobic and strength work can reverse aging at a cellular level in both the body and the brain.
Your Brain Keeps On Improving Even In Old Age
Study: Identification of proliferating neural progenitors in the adult human hippocampus (Science, 2025) Takeaway: The human brain is part of the body and the body is an adaptive machine that never stops changing. The brain doesn't either. A new study that builds on groundbreaking research that was first published in 2013 shows that a healthy human brain keeps generating new neurons allowing to retain its optimal function even in advanced old age.
Pain Lives In Your Mind More Than It Does In Your Body
Study: Thalamic CGRP neurons define a spinothalamic pathway for affective pain (PNAS, 2025) Takeaway: There are two components to pain: one is the intensity of the pain signal reported by our neural network and that is measurable, capable of comparisons and the same in terms of experienced intensity for everyone who experiences the exact same stimulus. The other is the emotional component of pain which allow us to make an emotional calculation on how much we can bear.
Exercise Changes Our Body At A Cellular Level
Study: External strain on the plasma membrane is relayed to the endoplasmic reticulum by membrane contact sites and alters cellular energetics (Science Advances, 2025) Study: Stepwise ATP translocation into the endoplasmic reticulum by human SLC35B1 (Nature, 2025) Study: Ceramide mediates cell-to-cell ER stress transmission by modulating membrane fluidity (Journal Of Cell Biology, 2025) Takeaway: A protein production factory in the cell called the endoplasmic reticulum, can sense external...
Belief And Faith Positively Impact Physical And Mental Health
Study: Religious Service Attendance and Deaths Related to Drugs, Alcohol, and Suicide Among US Health Care Professionals (JAMA Psychiatry, 2020) Study: Bi-directional associations between religious attendance and mental health: findings from a British birth cohort study (J Epidemiol Community Health, 2022) Study: Does Religious-Service Attendance Increase Mental Health?
Older Brains Need Intentional Care
Study: Sleep deprivation impairs spatial cognitive processing and Alters brain connectivity in table tennis athletes (Journal of Neuroscience, 2025) Study: Defining the hypoxic thresholds that trigger blood-brain barrier disruption: the effect of age (Aging, 2025) Study: Poorer sleep impairs brain health at midlife (Scientific Reports, 2023) Takeaway: Poor quality sleep affects brain health and impacts on motor neuron function, particularly as we age.
Your Brain Stops You From Exercising As You Age
Study: Brain resting-state functional connectivity mediates the age-associated decline in physical activity engagement (Journal of Gerontology, 2025) Study: An energy costly architecture of neuromodulators for human brain evolution and cognition (Science Advances, 2023) Study: The Salience Network: A Neural System for Perceiving and Responding to Homeostatic Demands (Journal of Neuroscience, 2019) Takeaway: Around age 49, our brain's shifting connectivity starts to dim the drive to stay active.
Human Endurance Limited By The Gut
Study: Extreme events reveal an alimentary limit on sustained maximal human energy expenditure (Science Advances, 2019) Study: Energy Expenditure in Humans: Principles, Methods, and Changes Throughout the Life Course (Annual Review Of Nutrition, 2024) Study: Perspective: Is the Response of Human Energy Expenditure to Increased Physical Activity Additive or Constrained?
Built to Last: The Science of Lasting Strength
Why life used to keep us fit — and how to rebuild that in today’s world Press enter or click to view image in full size By the time the Spartan king, Leonidas, was called upon to face what was by some accounts, the ancient world’s largest army mustered by its sole superpower; he was, according to historical data, approximately 60 years old. He wasn’t going to fight in some kind of veteran’s day out.
Aerobic exercise increases hippocampal volume in adults over 50
Study: Aerobic Exercise Training for the Aging Brain: Effective Dosing and Vascular Mechanism (Exercise & Sports Science Review, 2025) Study: Neuroprotective mechanisms of exercise and the importance of fitness for healthy brain ageing (The Lancet, 2025) Study: Physical Activity to Counter Age-Related Cognitive Decline: Benefits of Aerobic, Resistance, and Combined Training—A Narrative Review (Sports Medicine, 2025) Study: Aerobic exercise increases hippocampal volume in adults over 50...
Using Fiction To Learn About Trust
"Once upon a time there was a tribe living at the edge of the world. It was not a very big tribe but the world was not very big and in it, this tribe was a very successful one. Because the tribe lived in a very tough territory it had very little competition. Over the years, it managed to build a reputation for producing tough fighting men, always ready for a scrap and that meant that other tribes left it alone.
David Amerland Podcast Appearances
Check out the full podcast playlist on YouTube, or listen to the latest episodes in the playlist below, just click "Play" to start or click on the "Watch On You Tube" link to go directly to YouTube. Sustainable, lifelong fitness is possible with 'Built To Last'. ▶ Watch on YouTube A break down of 'Built To Last' for the most consequential generation. ▶ Watch on YouTube How we adapt in a fast-moving world to stay healthy and fit for life.
"Built To Last" in the Media
Most fitness plans fail—not because people lack willpower, but because they aren’t built to last. Built To Last offers a science-backed, practical approach to sustainable fitness, strength, and longevity. Instead of rigid routines, this book helps you customize fitness to fit your life—so you can stay active, strong, and mentally sharp for decades. More details about the book here. David F.
Media & Press Kit for "Built To Last"
Most fitness plans fail because they demand too much and fit too few. Built To Last helps you create a sustainable, personalized approach to health, longevity, and performance—without burnout, injuries, or unrealistic expectations.
Media & Press Kit
Welcome! Below you’ll find everything you need to feature or collaborate with David Amerland, including bios, book info, downloadable assets, and media angles. For interviews, speaking engagements, or inquiries, scroll down to the contact section. Author Bio David Amerland is a multidisciplinary author exploring the evolving relationship between human behavior, technology, and personal wellbeing.
"Built To Last" in the Media
Most fitness plans fail—not because people lack willpower, but because they aren’t built to last. Built To Last offers a science-backed, practical approach to sustainable fitness, strength, and longevity. Instead of rigid routines, this book helps you customize fitness to fit your life—so you can stay active, strong, and mentally sharp for decades. More details about the book here.
Built To Last: How To Get Stronger, Healthier, And Happier At Every Stage Of Life
Discover the Secret to Lifelong Fitness. Imagine a simple, science-backed plan that helps you build strength, boost your energy, and improve your mood every single day-no matter your age. Built to Last is your complete blueprint for transforming both body and mind, making it easy to overcome fitness challenges and truly thrive.
Built To Last
Discover the Secret to Lifelong Fitness. Imagine a simple, science-backed plan that helps you build strength, boost your energy, and improve your mood every single day-no matter your age. Built to Last is your complete blueprint for transforming both body and mind, making it easy to overcome fitness challenges and truly thrive.
Media & Press Kit for Built To Last: How To Get Stronger, Healthier, And Stronger At Any Stage Of Life
What if fitness wasn’t about following strict routines—but about building a plan that actually works for YOU? Built To Last is not just another fitness book. It’s a practical, science-backed guide to customizing your fitness journey, so you can stay strong, mobile, and healthy for life. Most fitness plans fail because they demand too much and fit too few.
Built To Last - Official Landing Page
💡 What If Fitness Was Designed to Last a Lifetime? Most workout plans fail because they demand too much and fit too few. Extreme routines, rigid diets, and unrealistic schedules set people up for burnout, injuries, and frustration. But what if fitness wasn’t about forcing yourself into a strict program? What if it was about finding what works for YOU—so you could stay active, strong, and healthy for life? That’s exactly what Built To Last is all about. 📖 A fitness plan that fits YOUR life.
Built To Last: How To Get Stronger, Healthier, And Happier At Every Stage Of Life
Build Strength and Energy That Lasts a Lifetime - At Any Age. Most fitness plans fail-not because people lack willpower, but because they aren't built to last. Built to Last is a science-backed blueprint for lifelong strength, energy, and resilience, whether you're just starting out or getting back on track after 40, 50, or beyond. Inside, you'll find: 84 Easy-to-Follow Workouts - Effective, accessible exercises for every fitness level, from beginner to breaking through a plateau.
Built To Last: How To Get Stronger, Healthier, And Happier At Every Stage Of Life
Get 20% Off Select Mental Health & Wellness Books. Shop Here! How To Get Stronger, Healthier, And Happier At Every Stage Of Life Bookshop.org has the highest-rated customer service of any bookstore in the world Description Discover the Secret to Lifelong Fitness. Imagine a simple, science-backed plan that helps you build strength, boost your energy, and improve your mood every single day-no matter your age.
Built To Last: How To Get Stronger, Healthier, And Happier At Every Stage Of Life
Build Strength and Energy That Lasts a Lifetime - At Any Age. Most fitness plans fail-not because people lack willpower, but because they aren't built to last. Built to Last is a science-backed blueprint for lifelong strength, energy, and resilience, whether you're just starting out or getting back on track after 40, 50, or beyond. Inside, you'll find: 84 Easy-to-Follow Workouts - Effective, accessible exercises for every fitness level, from beginner to breaking through a plateau.
Built To Last: How To Get Stronger, Healthier, And Happier At Every Stage Of Life
Discover the Secret to Lifelong Fitness. Imagine a simple, science-backed plan that helps you build strength, boost your energy, and improve your mood every single day-no matter your age. Built to Last is your complete blueprint for transforming both body and mind, making it easy to overcome fitness challenges and truly thrive.
Built To Last
What if fitness wasn’t about following a strict routine—but about building a plan that works for YOU? "Built To Last" isn’t just another fitness book. It’s a practical, customizable guide designed to help you create a sustainable approach to health, movement, and longevity. Whether you’re just starting your journey or fine-tuning your current routine, this book gives you the tools to take control of your fitness—on your terms. Why This Book?
Built To Last by David Amerland
What if fitness wasn’t about following a strict routine—but about building a plan that works for YOU? "Built To Last" isn’t just another fitness book. It’s a practical, customizable guide designed to help you create a sustainable approach to health, movement, and longevity. Whether you’re just starting your journey or fine-tuning your current routine, this book gives you the tools to take control of your fitness—on your terms. Why This Book?
Built To Last: How To Get Stronger, Healthier, And Happier At Every Stage Of Life|eBook
Built To Last: How To Get Stronger, Healthier, And Happier At Every Stage Of Life Discover the Secret to Lifelong Fitness. Imagine a simple, science-backed plan that helps you build strength, boost your energy, and improve your mood every single day-no matter your age. Built to Last is your complete blueprint for transforming both body and mind, making it easy to overcome fitness challenges and truly thrive.
From Search to Fitness: Why The Journey Makes Sense
Things have to make sense in order to have meaning. But even when the sense is there the meaning behind the results of the actions can be in doubt. For instance, I’m a writer. It’s the one skill I honed since I was twelve and, in all this time, in addition to my formal education; I’ve used it to make money. Because I can write in theory I could write about anything: You want to know what’s so exciting about traditional donuts?
Change Is Already Here
A fresh lens to help you understand the world change you experience. David Amerland · Follow 4 min read · Nov 22, 2024 -- Image by Gerd Altmann from Pixabay Every time we think of change we fall into one of two camps: Those who will be tasked with implementing it (and therefore are the first to resist it because they know it will mean extra work) and those who will stand to reap its benefits (and usually just cannot wait to see it). I’m grossly oversimplifying things of course.
The Search For Meaning And How Marketing Is Transformed
I could, on a dime, switch this article from a marketing and search-engine content creation guide to one designed to help you live a longer, more fulfilling life all in the name of return on our investment (ROI) effort and time versus what gain we make. Magic! Right? Except it’s not.
From Jerry Springer To Reality TV
Reality TV's evolution is reflective of deeper cultural shifts. Images courtesy of their respective publishers: The Jerry Springer Show and Netflix Studios LLC. The 90s became famous, amongst other things, for a style of television that was used to peel back the layers of what I will charitably here call " the human condition".
Why Uncertain Times Lead To Poor Decisions And Radical Behavior
Nothing happens out of nothing. If we become personally as well as politically more conservative as we age, as at least one study suggests, and if we lean towards authoritarianism over time the cause of these changes must be found in the combination of external factors that shape us and internal factors that drive us. The outside world becomes more complex over time, while our own internal one inevitably degrades and declines with age.
Content Strategy Books: A Review of Google Semantic Search by David Amerland
Published in 2013, David Amerland’s “Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence” (what a keyword-laden mouthful!) brought together the technical concept of Google’s semantic search and its significance for businesses that wanted to remain competitive in online and offline spaces alike.
How To Be Human
The last thing I thought I’d ever be doing almost a quarter into a brand-new century is putting together a guide on how to be human. The subtext of the decision alone pains me. It suggests that the cognitive layer that allows us to exercise better executive function and emotional regulation has somehow been compromised.
Ethical Fading
Simon Sinek talks about “Ethical Fading” (and I borrowed the term from him) and it’s worth listening to him for a few minutes. He’s basically talking about what, in social sciences, we call the . When we let something slide, for whatever reason, we basically say that is it OK to not do the right thing sometimes. And this raises the question of why should we then do the right thing all the time and if don’t do the right thing all the time then why do the right thing at all?
Ethical Fading - How Good People Make Bad Decisions at Work
Simon Sinek talks about “Ethical Fading” (and I borrowed the term from him) and it’s worth listening to him for a few minutes. He’s basically talking about what, in social sciences, we call the . When we let something slide, for whatever reason, we basically say that is it OK to not do the right thing sometimes. And this raises the question of why should we then do the right thing all the time and if don’t do the right thing all the time then why do the right thing at all?
The New Advertising Landscape: A Blend of Tradition and Innovation
Advertising has always relied on a morally shaky premise: capture your audience in a context they cannot easily escape from and bombard them with enough psychological trigger points for them to 'decide' to be your customers. As such, it has always trod on a tightrope suspended between the twin perils of exploitation and manipulation. A tiny misstep at any point along the way always risked plunging the advertiser into one or the other of the corrosive perils to a brand laying waiting below.
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