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David Berkowitz on Muck Rack

David Berkowitz

  • Blogger, Serial Marketer
New York
As seen in: LinkedIn, Medium, The New York Times, HuffPost, Mashable, Adweek, Quartz, Time Out New York, ACS Publications, VentureBeat and
Covers:  facebook, advertising case studies, social media, mobile marketing, marketing, google, digital media, twitter
Doesn't Cover: animal husbandry, muggles, kazakhstan, lighting, chicago bears
Find me on Threads or practically anywhere but here: dberkowitz.

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David Berkowitz’s Biography

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Blogger at MarketersStudio.com; wrote 400 Search/Social Insider columns for MediaPost, contributor to Ad Age, Digiday, Mashable, and elsewhere; agency VP at 360i (day job)

David Berkowitz’s Journalist Portfolio

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Wearable Technology: The Newest Advertising Frontier | DigitalNext: A Blog on Emerging Media and ...

Wearable Technology: The Newest Advertising Frontier | DigitalNext: A Blog on Emerging Media and ...

You might know how much an impression's worth for your brand. Perhaps you can estimate the value of a click, …

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What Grumpy Cat Taught Me About What Really Drives SXSW | DigitalNext: A Blog on Emerging Media a...

What Grumpy Cat Taught Me About What Really Drives SXSW | DigitalNext: A Blog on Emerging Media a...

There should be no question as to the most influential personality at South by Southwest (SXSW) Interactive t…

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What Madison Avenue Can Learn From the Valley

What Madison Avenue Can Learn From the Valley

When agencies interact with each other, it can be a high-pressure, cutthroat business. Some of the descriptor…

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Want to Get Value Out of SXSW? Stop Looking for the Next Big Thing | Special: SXSW - Advertising ...

Want to Get Value Out of SXSW? Stop Looking for the Next Big Thing | Special: SXSW - Advertising ...

Audience Buying Guide 2013 Univision: One for All Starcom MediaVest Group on CES Social Media & Marketing Gui…

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Your Go-to Guide to Keeping Up With Startups | Guest Columnists - Advertising Age

Your Go-to Guide to Keeping Up With Startups | Guest Columnists - Advertising Age

Brands will always crave what's new, which might explain the obsession with startups (no matter how long this…

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How to Use the CES Marketer Matrix - 360i Blog

How to Use the CES Marketer Matrix - 360i Blog

The Consumer Electronics Show, with its 150,000 attendees and miles of exhibit space, is overwhelming for any…

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Articles

AI Brief: Vibe Coding for Good

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By David Berkowitz
| aibriefnewsletter.com
How many of your conversations this week have started with some version of, "WTF?" Or, "I'm exhausted." Or, "What is happening?" The onslaught of AI developments has come in lockstep with the almost unfathomable acceleration of the news cycle. Surely, this pace is unsustainable, we think. And then it gets faster. What do we do? The answer I believe most psychologists would endorse is to find something —anything — that you can control.
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AI Brief: Talking and Talking and Talking Shop

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By David Berkowitz
With the National Retail Federation's “Retail’s Big Show” this week, there are lots of announcements and stories about retailers embracing AI. How much of this matters? Will consumers shop and actually buy through AI? The smart money should be a resounding yes. It makes sense if you’re skeptical. There so many good reasons why general AI tools would make for terrible shopping experiences. Here are a few: 1) AI interfaces are ugly and text-heavy.
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Dating in New York after Oct. 7 was already painful. Then came Zohran Mamdani

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By David Berkowitz
| Jewish Post and News
Written for readers of jewishpostandnews.ca Whether you’re flying to Israel for a simcha, helping a student with a gap year, supporting family abroad, or making a donation to a cause you care about, the way you move money matters. Small choices around foreign exchange (FX), card settings, and digital security can quietly cost—or save—you hundreds of dollars per trip. This guest guide keeps things practical and non-hyped, with steps you can use right away.
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See all 367 licensed articles (432 Total)

Interview

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Have you ever used a typewriter?

I used one for my college applications.

How do you prefer to be pitched on stories?

I prefer to be pitched via email by people who have some idea about what I write about.

Who do you wish followed you?

Shaq.