Advertising Age
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You might know how much an impression's worth for your brand. Perhaps you can estimate the value of a click, or social actions such as buzz, likes and shares. But what if you could measure a customer's level of physical activity? What about posture, sleep habits, or even virility? That data's going to become increasingly available to marketers and advertisers as we head into the age of the cyborg. Once a hallmark of science fiction, the human enhanced with mechanical superpowers is quickly becoming mainstream with the advent of wearable technology.
