SBD/July 25, 2017/Facilities
Comerica Park Set To Implement Biometric Scan In Effort To Get Fans To Seats Faster
By David Broughton, Research Director
Published July 25, 2017
Fans entering Comerica Park tonight will have the opportunity to bypass the magnetometer lines by scanning a fingerprint. N.Y.-based biometric security firm Clear today will announce that the Tigers' ballpark has become the seventh major league venue to utilize the company's system, w...
SBD/July 24, 2017/Marketing and Sponsorship
State Farm, In Eighth Year With NBA, Getting More Recognition By Fans As Official Sponsor
By David Broughton, Research Director
Published July 24, 2017
NBA league-level sponsor State Farm is slowly pulling away from its insurance rivals in terms of recognition among NBA fans, according to results from the 11th annual NBA Sponsor Loyalty survey, conducted for SBJ/SBD by Turnkey Sports & Entertainment.
SBJ/July 24-30, 2017/Research and Ratings
Stalwarts thrive; AmEx, Taco Bell struggle in NBA sponsor loyalty survey
By David Broughton, Staff Writer
Published July 24, 2017, Page 10
Gatorade, Kia, State Farm and Verizon continued to increase their respective category-leading market shares, while American Express and Taco Bell struggled to make an impression in the minds of NBA fans, according to the league’s 11th annual Sponsor Loyalty survey, conducted fo...
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".