Sobeys is using some magic to pull on consumer heartstrings with its Christmas advertising campaign, which launched Wednesday night. The cornerstone of the campaign, which is being used for the Sobeys and Safeway banners, is a 60-second TV ad called “Secret Shopper” that shows a young brother and sister shopping with their mom when they spy a man with a large beard and red coat picking up his groceries.
Campbell is hoping to give Chunky soup sales a boost with its most recent advertising efforts by connecting with consumers who feel time-crunched, but eager to eat healthy and do even more with their lives. The cornerstone of the marketing campaign is a TV commercial that shows a young man energized by a bowl of Chunky soup, then racing out to help some of his neighbours in need on a wintery day.
With a criminal investigation into allegations of bread price fixing underway, some of Canada’s largest grocery chains and bread producers are now faced with two different class action lawsuits. Both suits could cover virtually everyone in the country (anyone who has bought packaged bread since 2001) and result in $1-billion plus in payouts. Penalties arising from the criminal investigation for price fixing could include fines of up to $10 million, five years in prison, or both.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".