The royal “we” has a long and interesting history. Many attribute its first usage to King Henry II, who in 1169 used it to imply he was speaking for both himself, and for God. Over time, leaders began to use it to imply them and their constituents (a distinction that got a little blurry when Margaret Thatcher proclaimed “we have become a grandmother” and got a significant amount of chastisement).
The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. How can you make sure that you start off on the right foot in any of these scenarios? What should you actually say? And what’s the best way to follow up? What the Experts Say First impressions matter so much because they happen fast, and they are stubborn, says Whitney Johnson, the author of Disrupt Yourself: Putting the Power of Disruptive Innovation to Work.
Imagine you’re locked in a tower. Better yet, imagine someone else is locked in a tower. Besides perhaps savoring the moment of schadenfreude that comes with locking someone in an imaginary tower, such visualization also yields some insights into how to our own creativity works. It turns out, we’re more creative when we’re solving the problems of others rather than our own.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".