The Givers: Wealth, Power, and Philanthropy in a New Gilded Ageby David CallahanKnopfThis article appears in the Summer 2017 issue of The American Prospect magazine. Subscribe here. During the first Gilded Age, the public response to the birth of modern philanthropy was intense ambivalence. The nation had long celebrated individual acts of generosity.
I’ve been digging into the Giving Pledge lately, learning more about how the biggest fundraising campaign in history is going. One thing I’ve discovered is that there are quite a few people who plan to give away most of their wealth but have not signed the pledge. The reasons vary, with some philanthropists fearing that raising their profile will bring more grantseekers to their door. Another factor, though, is humility. Many donors feel it’s unseemly to draw attention to their giving.
Editor's Note: This article was originally published in 2014. Forrest Mars Jr. has since passed away and the Mars family fortune has greatly increased. As much as we're interested in the here-and-now of philanthropy, things promise to get much more interesting down the line as the vast fortunes of a Second Gilded Age are more fully harnessed to giving. Just consider that 35 Americans have fortunes bigger than the endowment of the Ford Foundation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".