Have you ever walked into an Apple Store and asked someone a question, and they said to you, â€œI donâ€™t know, thatâ€™s not my job,â€? and walked away? I bet thatâ€™s never happened to you. (Itâ€™s never happened to me.) With every SaaS business we deal with everyday, that happens to us. That gets inflicted on us:â€œItâ€™s not my job. I have no idea. Talk to support. Talk to sales. Talk to the engineers.â€? Thatâ€™s the terrible experience weâ€™re trying to save the world from at Drift.
No one ever told me. I hope I would have listened if someone had tried. Sometimes you need to learn the hard way. I’m coming up on 20 years in the game. Creating something from nothing each time. We were all trying to do the right thing. Looking back now, we were all making the one mistake all Product Teams make. Not once. Not twice. Month after month. Year after year. I hope you’ll be smarter than I was. Smarter than we all were. Learn from our mistakes.
At roughly midnight last night, we wrapped up HYPERGROWTH, our first annual conference, and I just wanted to pause for a moment and say thank you on behalf of the entire team here at Drift. We are humbled and incredibly grateful to everyone who’s helped jumpstart this movement, and shape what we’re building at Drift. And even though our mission at Drift has been to rewrite the rules for modern sales and marketing, I have to admit that the speed with which it’s happened has blown us away.
@johncutlefish@Drift Why we have oriented the entire company around monthly customer impact campaigns.
We have built eng teams that shipped 500 times a day in the past but found that was not enough.
Need the entire company structured to focus on united campaigns.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".