Last weekend I was at SxSW to give a talk on Startup Pivots at the Lean Startup event held there. It was an excellent event put on by Eric Ries and Dave McClure. All the stars of the game were there; I was honored to be included. I have been trying to decrease the number of startup events that I speak at and attend this year so I can focus all my energy on Performable. Despite this I couldn't turn down the opportunity to share tacos and margaritas with my friends down in Austin.
So earlier this year, in 2017, we spent a lot of time talking about this idea that the companies that are closer to the customer are the companies that are going to win. This was something that we felt emotionally, but we also had plenty of real-world examples. We were looking at who was closest to the customer: Airbnb or the big hotel chains? Uber and Lyft or taxi companies? Netflix or Blockbuster?
I’ve written before on the books I recommend the most. A question I often get from people who read that post is which of these books or which books in general make for a good audiobook. For me audiobooks are very hit or miss. It’s all about your connection to the narrator. I have given up on many great books because I couldn’t connect with the narrator. I usually recommend non-fiction books but this year I included several fiction books that I really enjoyed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".