David Doty on Muck Rack

David Doty

New York
As seen in: Forbes, LinkedIn, Medium, Nature, Yahoo Finance, Yahoo Finance Canada, Adweek, JSTOR Daily, Flipboard, Ad Age, Pittsburgh Post-Gazette and
David was most recently EVP & CMO of IAB. He now advises clients such as The 614 Group, ad tech companies and digital publishers including Google. Views are his
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Articles

Retail & Commerce Media: Actionable Advice For CMOs Original

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By David Doty
| Forbes Verified
James Taylor, founder & CEO of Particular Audience, is an expert in helping CMOs navigate the demands of retail and commerce media JamesTaylor/Particular Audience. Used by permission A lot of the talk at the Cannes Lions Festival this year will be about AI of course, and sports, especially women’s sports and women in sports, and retail, and the broader commerce, media.
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How—and Why—CMOs Are Moving From Mass Relevance To Curated Relevance Original

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By David Doty
| Forbes Verified
In an age when thumbs and clicks pass for the deepest intimacy, luxury brands with long memories about creating and preserving the most meaningful ties with their customers are flipping the playbook to find a new old-fashioned way to touch their consumers.
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Forbes JAPAN 公式サイト（フォーブス ジャパン）

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By David Doty
| Forbes Japan Verified
AIの不具合に反応してダウ平均が小幅に乱高下する場面は最近もあったが、今月に入って間もなく、スーパーボウルはAIそのものをこれまで以上に消費者の目に触れさせた。マーケターにとって実行すべきより深い変化とは、AIがいま、どのクリエイターやブランドが可視化され、そして信頼されるかを決めているという点だ。 発見における新たな「門番」としてのAI、その輪郭はますます明確になっている。 その現実を凝縮された勢いで浮かび上がらせたのが、スーパーボウルだった。 全米向け広告枠のおよそ4本に1本（約23%）が、人工知能と直接結びついていた。AIが製品そのものである場合もあれば、メッセージを駆動する技術である場合もある。OpenAIとAnthropicはChatGPTとClaudeを大衆に向けて訴求した。GoogleとAmazonはGeminiとAlexa+を日常生活に組み込まれたアシスタントとして位置付けた。Metaは、AI対応スマートグラスを体験型テクノロジーとして披露した。...
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