CANNES, France—The need for a more diverse ad industry is a key theme at each Cannes Lions festival, and when it comes to making actual headway, agency recruiters are often on the front lines. So we caught up with Wieden + Kennedy Amsterdam recruiter Sophie Worth, a champion of diversity in all its forms, from ethnicity and gender to age and background.
CANNES, France—Mick Batyske had a busy week in the south of France, where he’s been the DJ for some of the biggest parties at the Cannes Lions. He was the musical maestro of events for Twitter, Pinterest, Nielsen and more. And while being the frontman at multiple events during the high-profile creative festival is certainly a coveted job, it also carries its share of challenges—like keeping your set fresh for crowds who might attend multiple parties where Batyske is spinning.
CANNES, France—Before Publicis CEO Arthur Sadoun rattled the ad industry by putting a one-year ban on his staff entering award shows, one of the world’s most iconic agencies considered doing the same thing. But when Wieden + Kennedy was considering the move 18 months ago, the independent agency’s leadership did something Sadoun seemingly did not: They asked their staff for feedback. And they got an earful.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".