BERLIN, Germany—There might not be many days left in 2017, but two of the U.S. ad industry’s globally celebrated works are still making the most of their year of seemingly endless accolades. At the Epica Awards here this week, a Grand Prix in film has gone to BBDO New York’s “Evan” spot for Sandy Hook Promise, while the Grand Prix in outdoor went to McCann New York’s Fearless Girl statue for State Street Global Advisors.
BERLIN, Germany—Normally, when an ad as well crafted as Audi’s “Duel” comes along, the last thing you want to see is the same creative approach getting rehashed by someone else. But here’s a notable exception. Today at the Epica Awards judging in Berlin, one surprise gold winner was a music video for “Kolshik,” a 2017 song from Russian band Leningrad.
Being an eagle-eyed Twitter user can occasionally have its perks, though admittedly they can be very, very odd perks. Twitter user Mike Edgette, a social media manager at TallGrass Public Relations in Sioux Falls, S.D., recently stumbled across one of the year’s best branded easter eggs when he noticed KFC’s account followed only six men named Herb and five Spice Girls—aka 11 Herbs and Spices, a savvy reference to the brand’s storied secret recipe.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".