Skip To Main Content
David Grossman on Muck Rack

David Grossman

  • US Correspondent, BBC
London
As seen in: BBC, The Waterstones Podcast, Medium, MSN, MSN Australia, The New York Times, BBC Mundo, Daily Mail, El País, Financial Times, Forbes and
British Broadcasting Corporation

Get in touch with David

Contact David, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Articles

What CEOs Get Wrong When Talking About Layoffs And AI

|
By David Grossman
| Future Of Work Podcast (Podcast) Verified
When Standard Chartered’s CEO described the 7,800 employees the bank planned to cut as “lower-value human capital” at its investor day, the phrase did its job for the audience it was meant for — investors — as it framed which roles it expected AI to absorb. A second audience was listening, and they heard their CEO sort colleagues into a low-value bucket.
Open in Who Shared Issue with article?

The Change Communication Mistake Almost Every Leader Is Making

|
By David Grossman
| Forbes Verified
David Grossman is Founder & CEO of The Grossman Group, an internal change consulting firm & author of The Heart Work of Modern Leadership. A division president I worked with last year stepped off the stage after a 45-minute town hall meeting feeling satisfied. “That landed,” he said of his presentation on a new company transformation.
Open in Who Shared Issue with article?

Your Biggest Leadership Risk Isn’t Bad Managers. It’s Good Ones

|
By David Grossman
| Chief Executive Magazine Verified
The CEO conversation right now has two camps fighting over the same word: hardcore. On one side are the executives who’ve decided the answer to a complicated moment is to crank up intensity and push everyone harder. On the other side are those in line with Sheryl Sandberg’s reframe. Sandberg argues that “hardcore” can mean kind, that you can be demanding and humane in the same breath. Both camps are making real points, and yet both miss the bigger story.
Open in Who Shared Issue with article?
See all 2,052 licensed articles (2,084 Total)