Broadcast journalist with a passion for news and new media. Nearly a decade’s real-time experience at major media outlets, including desk and field producing in hostile environments such as Libya, South Sudan and Egypt.
We’re in the midst of another golden age of TV. With the introduction of Netflix, Stan and Amazon Prime Video, there’s more content vying for viewership than ever before. And while this is great for consumers, free-to-air Australian broadcasters are searching for new ways to secure eyeballs. SBS is a prime example of a traditional broadcaster adapting to the changing environment around it.
For those in or near retirement, gambling too hard on today’s record-setting bull market could be more risk than they bargained for. Have you ever watched somebody playing roulette at a casino – or maybe just in a movie? The chips pile up as the person gets lucky. And then he starts to get greedy. You, of course, see the inevitable coming, and so you wonder: Why doesn’t he play it safe and set at least some of that aside? When the tide turns, and he loses everything, you shake your head.
The traditional focus group is dead. What had once provided brands and businesses with a sample view of how the general public thinks has now been diminished to numbers and words on a page. Take the Arnott’s pizza shapes fiasco of 2016 as a key example. According to Arnott’s Marketing Director, Rowena Ditzell, a focus group of around 11,000 people voted to get rid of the old, and bring in a new recipe and flavour.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".