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DAVID KAPLAN

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Articles

3C Ventures’ Michael Kassan: AI Ranks Among ‘Three Most Important Technological Advances’ In 50-Year Career

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By DAVID KAPLAN
| Beet.TV Verified
CANNES, France — Artificial intelligence represents a generational shift comparable to mobile telephony and the internet, driving a veteran industry executive off the sidelines and into a consultancy built to help companies navigate marketing’s most transformational moment.
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Best Buy Ads’ Patrick Albano: AI Search is Collapsing the Discovery-to-Purchase Funnel

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By DAVID KAPLAN
| Beet.TV Verified
CANNES, France — Consumers increasingly bypass traditional product research across multiple websites, moving directly from AI-powered search engines to retail purchase decisions — a behavioral shift that compresses the marketing funnel while delivering higher-intent buyers to retailers. “There used to be this process of searching for a product, researching it on different websites, and then coming to a retailer to buy.
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Lamar’s Ian Dallimore: OOH Is the ‘Anti-Algorithm’ That Unites Consumers Around Brands

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By DAVID KAPLAN
| Beet.TV Verified
CANNES, France — While digital advertising serves increasingly personalized content to fragmented individual audiences, out-of-home advertising creates shared brand experiences that bring consumers together — a distinction that grows more valuable as digital fatigue accelerates. “If you and I are sitting here having a conversation, if we were to open our mobile device, the ads that were served would look significantly different. But out of home, it’s a powerful presence.
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