David Ketchum on Muck Rack

David Ketchum

  • CEO, Current Asia
Hong Kong
As seen in: IMDb, Nature, Wiley Online Library, South China Morning Post, Flipboard, ClickZ, Mumbrella Asia, LA Progressive, Campaign Asia
Covers:  Business. Advertising. Communications. PR. Asia. Culture.
Brand building, digital marketing + customer experience. www.currentasia.com
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David Ketchum’s Biography

David Ketchum
CEO, Current Asia

David’s career in digital marketing and public relations spans the US, Europe, and Asia. He first came to Hong Kong in 1992, and is passionate about the potential of marketing automation.

He’s the founder and CEO of Current Asia, a company that uses data to create better customer experiences and do better marketing.

Previously, he founded Upstream Asia, a company that grew into a regional marketing network and was acquired by Bite Communications.

He also served as SVP, Marketing and Communications for Calvin Klein Asia, and held senior positions with PR agencies in Asia and Europe.

He’s the author of BIG M, little m Marketing: New Strategies for a New Asia and a regular contributor to trade and business publications.

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