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David Ketchum on Muck Rack

David Ketchum

  • CEO, Current Asia
Hong Kong
As seen in: IMDb, Nature, Wiley Online Library, South China Morning Post, Flipboard, BioRxiv, ClickZ, Mumbrella Asia, LA Progressive, Campaign Asia
Covers:  Business. Advertising. Communications. PR. Asia. Culture.
Brand building, digital marketing + customer experience. www.currentasia.com

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David Ketchum’s Biography

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David Ketchum
CEO, Current Asia

David’s career in digital marketing and public relations spans the US, Europe, and Asia. He first came to Hong Kong in 1992, and is passionate about the potential of marketing automation.

He’s the founder and CEO of Current Asia, a company that uses data to create better customer experiences and do better marketing.

Previously, he founded Upstream Asia, a company that grew into a regional marketing network and was acquired by Bite Communications.

He also served …

David Ketchum’s Journalist Portfolio

Opinion | Weakest link in Hong Kong's tech ecosystem? Scale-up funding

Opinion | Weakest link in Hong Kong's tech ecosystem? Scale-up funding

With venture capital and IPO growth weak globally, start-ups should aggressively seek international commercia…

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Opinion | AI can help power the 'Study in Hong Kong' brand

Opinion | AI can help power the 'Study in Hong Kong' brand

The city's academic institutions have what it takes to integrate artificial intelligence into education and e…

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Humans relax, we can tax the robots

Humans relax, we can tax the robots

The government must reckon with the impact of artificial intelligence on human employment by amending the tax…

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Can 'one country, multiple systems' work for China's bay area?

Can 'one country, multiple systems' work for China's bay area?

The different political, legal and economic systems of the cities comprising the Greater Bay Area makes the s…

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Big M, little m Marketing: New Strategies for a New Asia

Big M, little m Marketing: New Strategies for a New Asia

David Ketchum brings a rare insight to marketing in Asia. His observation and recommendations are based on re…

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Articles

Opinion | Hong Kong’s sporting dream needs the support of private enterprise

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By Scott Cheng, David Ketchum
| businessandamerica.com
If you build it, they will come – to paraphrase the iconic line from the film Field of Dreams. That may have worked for Ray Kinsella, played by Kevin Costner, but Hong Kong has a bigger dream and a far greater opportunity with the launch of Kai Tak Sports Park. This landmark sports and entertainment complex not only includes a 50,000-seat stadium but will also serve as a centre for community sports development, food and drinks, as well as retail.
Open in Who Shared View Duplicates (3) Issue with article?

Opinion | How Hong Kong can lead the world in digital education

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By David Ketchum
| Flipboard
In the Paris 2024 Olympics, for the first time ever – granted, this being only the second Olympic surfing appearance in history, there wasn’t much …
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Irrigation response to drought in the Western United States, 1987-2021

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By David Ketchum, Zachary H. Hoylman, Douglas Brinkerhoff, Justin Huntington
| Wiley Online Library Verified
CONFLICT OF INTEREST STATEMENT The authors declare no conflicts of interest. Supporting Information Filename Description jawr13190-sup-0001-TableS1.xlsxExcel 2007 spreadsheet , 25.8 KB Table S1. REFERENCES 2013. “Development of Gridded Surface Meteorological Data for Ecological Applications and Modelling.” International Journal of Climatology 33(1): 121–31. . 2017.
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See all 21 licensed articles (28 Total)

Interview

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What was your first job as a journalist?

Requests for opinion pieces from trade publications such as Campaign Asia.

Have you ever used a typewriter?

Yes.

How is social media changing news?

Social media should be a form of citizen reporting but far too often it's just a platform to forward or amplify previously published items.