David Ketchum
As seen in:
IMDb,
Nature,
Wiley Online Library,
South China Morning Post,
Flipboard,
BioRxiv,
ClickZ,
Mumbrella Asia,
LA Progressive,
Campaign Asia
Covers:
Business. Advertising. Communications. PR. Asia. Culture.
Brand building, digital marketing + customer experience. www.currentasia.com
Interview
What was your first job as a journalist?
Requests for opinion pieces from trade publications such as Campaign Asia.
Have you ever used a typewriter?
Yes.
How is social media changing news?
Social media should be a form of citizen reporting but far too often it's just a platform to forward or amplify previously published items.
Who's your favorite fictional journalist?
Jerry Thompson, reporter for News on the March in Orson Welles's Citizen Kane (played by William Alland)
What does it mean to be a journalist?
Discovering a version of the truth that is logical and structured.
How do you prefer to be pitched on stories?
email
What tools and software do you use to do your job?
Google, AI
What's your favorite social network?
LinkedIn
Who do you wish followed you?
Scott galloway, Prof G from NYU
Why did you become a journalist?
I love writing essays and thought leadership on business, technology and media.
Did you work for your high school newspaper? If so, what did you do there?
Not high school. College. Arts Editor.
What story are you most proud of writing or working on?
Changing role of B2B marketing.
What advice can you offer to aspiring journalists?
Start with a point of view.
When's the best time to pitch you?
10am Hong Kong Time
What's your favorite drink?
Negroni.
When you're not at a computer, where are you most likely to be?
Hiking.
Aside from your own, what's your favorite publication to read?
Quartz
What's the most common misperception about your beat?
Everyone is good at marketing!
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.