A book can be an excellent lead generator for your business that will help establish you as a thought leader in your field. However, a successful book must be more than an advertisement for your business; it must be a great read that emotionally engages and educates your audience. But writing a book is no simple task ... This boutique workshop will be presented by David Longfield, who will share his knowledge after working with dozens of business authors as the publisher at Longueville Media.