Metaverse, Augmented & Virtual Reality analyst at TechInsights
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Articles by David MacQueen
Microprocessor Report September 2024 Review
Explore the September 2024 review of the Microprocessor Report, highlighting new IP from Ceva and Movellus, Tenstorrent's AI toolkit, and key foundry updates like Intel's 20A cancellation and TSMC's AI design tool certification. New intellectual property (IP) offerings from Ceva and Movellus were under the spotlight this month, alongside Tenstorrent’s Wormhole, a developer toolkit for AI.
Microprocessor Report August 2024 Review
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Has Consumer AR finally arrived? Market triples from 2020-2021
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Virtual and Augmented Reality
Better World Summit 2021 Showcased the Best of AR and 5G by David MacQueen | Jun 21, 2021 Strategy Analytics attended Huawei’s BWS event on June 17. The event was designed to showcase how rapidly maturing 5G networks are integrating innovative ... ... UX Soup - Augmented Reality for Enterprise by David MacQueen | Jun 08, 2021 Chris welcomes David MacQueen, Executive Director of the Virtual and Augmented Reality service at Strategy Analytics, to discuss use cases and UX issues for ent... ...
Better World Summit 2021 Showcased the Best of AR and 5G
Strategy Analytics attended Huawei’s BWS event on June 17. The event was designed to showcase how rapidly maturing 5G networks are integrating innovative AR technology to enrich the user experience. I have to say I think the event did a fantastic job of this – AR is a really visual technology and it can be a challenge to simply talk about it; words are just not enough. The event had plenty of live demos and seamlessly integrated AR visuals across all the presentations.
AsiaNet - View Release
Huawei Releases AR White Paper and Elaborates on Benefits of 5G + AR SHENZHEN, China, June 18, 2021 /PRNewswire-Asianet/ At Huawei's Better World Summit for 5G + AR, Huawei Carrier BG CMO Bob Cai delivered a keynote speech titled 5G + AR, Turning Dreams into Reality. In this speech, Cai said that 5G will switch on AR, and AR will light up 5G.
Virtual and Augmented Reality
UX Soup - Augmented Reality for Enterprise by David MacQueen | Jun 08, 2021 Chris welcomes David MacQueen, Executive Director of the Virtual and Augmented Reality service at Strategy Analytics, to discuss use cases and UX issues for ent... ... 3 Key AR Building Blocks Announced at WWDC 2021 by David MacQueen | Jun 08, 2021 Given the number of AR related acquisitions that Apple has made so far, it's more than a rumor that Apple will at some point launch an AR device. But WWDC 2021 ... ...
3 Key AR Building Blocks Announced at WWDC 2021
by David MacQueen | Jun 08, 2021 Given the number of AR related acquisitions that Apple has made so far, it's more than a rumor that Apple will at some point launch an AR device. But WWDC 2021 was not that event and the world will have to wait a little longer. Apple did, however, put a few more of the foundations of an AR ecosystem in place: Updates to FaceTime included spacial audio.
AR Insight and Application Practice White Paper
This report has been removed, please click the menu above to find the latest research from Strategy Analytics. Ask the author Author: David Macqueen Co Authors: Dan Grossman, Sue Rudd Publication Date: Jun 10 2021 Pages: 64 Report Type: White Paper Virtual Reality Ecosystem AR Insight and Application Practice White Paper Download White Paper Report Summary: AR has a truly transformative potential. It is already starting to deliver on this in the enterprise space.
AR Hardware Trends: Qualcomm Crafting a Dominant Position as Prices Become Consumer-Friendly
This report has been removed, please click the menu above to find the latest research from Strategy Analytics. Ask the author Author: David Macqueen Publication Date: Jul 29 2021 Pages: 8 Report Type: Insight, Word Virtual Reality Ecosystem AR Hardware Trends: Qualcomm Crafting a Dominant Position as Prices Become Consumer-Friendly US and global visitors can buy this report for $1999UK visitors will be charged £1600 This report is available for individual purchase.
Why Qualcomm's "smart" AR is a blueprint for the Goldilocks device
For the last decade, AR has been solely in the domain of the enterprise. Google Glass and Magic Leap have both tried and failed to bring the tech into the hands (or rather heads) of consumers. Google Glass was perhaps too simple a device, whereas Magic Leap tried to do too much. I think Qualcomm's reference design is, as Goldilocks might say, just right.
Virtual and Augmented Reality
Why Qualcomm's "smart" AR is a blueprint for the Goldilocks device by David MacQueen | Feb 25, 2021 For the last decade, AR has been solely in the domain of the enterprise. Google Glass and Magic Leap have both tried and failed to bring the tech into the hands... ... Where is the VR tourism? by David MacQueen | Dec 24, 2020 Travel and tourism have been sectors which have been hardest hit by the pandemic. Seeing how XR has transformed some other industries, accelerated by necessity ... ...
Virtual and Augmented Reality
Where is the VR tourism? by David MacQueen | Dec 24, 2020 Travel and tourism have been sectors which have been hardest hit by the pandemic. Seeing how XR has transformed some other industries, accelerated by necessity ... ... Nreal and Vodafone bring smartphone-tethered AR to Europe by David MacQueen | Dec 11, 2020 After several companies showed smartphone-tethered AR at CES 2020, I predicted that we'd see that device category take off this year. Although I thought it woul... ...
Virtual and Augmented Reality
Nreal and Vodafone bring smartphone-tethered AR to Europe by David MacQueen | Dec 11, 2020 After several companies showed smartphone-tethered AR at CES 2020, I predicted that we'd see that device category take off this year. Although I thought it woul... ... OPPO teases smartphone-tethered AR by David MacQueen | Nov 17, 2020 At the OPPO Inno Day 2020 event, the company teased its new AR glasses. Details on the product itself were few and far between, but there was enough shown to in... ...
Consumer VR Headset Content Forecast 2014-2026
This report has been removed, please click the menu above to find the latest research from Strategy Analytics.
XR Market Will Return to Growth in 2021
This report has been removed, please click the menu above to find the latest research from Strategy Analytics. Ask the author Author: David Macqueen Publication Date: Dec 18 2020 Pages: 5 Report Type: Insight, Word Virtual Reality Ecosystem XR Market Will Return to Growth in 2021 Add to Cart Report Summary: 2020 has been a challenging year for almost all companies.
Microsoft's $22 Billion Military AR Contract Will Shape the Industry
This report has been removed, please click the menu above to find the latest research from Strategy Analytics. Ask the author Author: David Macqueen Publication Date: Apr 01 2021 Pages: 7 Report Type: Insight, Word Virtual Reality Ecosystem Microsoft's $22 Billion Military AR Contract Will Shape the Industry Add to Cart Report Summary: Microsoft’s Military AR contract will ignite the market.
Virtual and Augmented Reality
OPPO teases smartphone-tethered AR by David MacQueen | Nov 17, 2020 At the OPPO Inno Day 2020 event, the company teased its new AR glasses. Details on the product itself were few and far between, but there was enough shown to in... ... Mario Brings AR to the Nintendo Switch by David MacQueen | Sep 09, 2020 Coinciding with the 35th anniversary of the almost absurdly popular Mario franchise, Nintendo will launch one of the most innovative AR games I've seen - Mario ... ...
OPPO teases smartphone-tethered AR
At the OPPO Inno Day 2020 event, the company teased its new AR glasses. Details on the product itself were few and far between, but there was enough shown to interest this observer. Most of the specs given were (unfortunately) in relation to the company's previous generation of AR glasses, which did not receive a commercial launch, so a statistic that the new product has 40% better CPU isn't really useful. No price or launch date were given. However, we did see some interesting features.
Virtual and Augmented Reality
Mario Brings AR to the Nintendo Switch by David MacQueen | Sep 09, 2020 Coinciding with the 35th anniversary of the almost absurdly popular Mario franchise, Nintendo will launch one of the most innovative AR games I've seen - Mario ... ...
Virtual and Augmented Reality
Acquiring AR – Niantic, Apple are reaching their destination, Google and Facebook take the scenic route by David MacQueen | Jun 30, 2020 As shown in the annual update of our VR & AR M&A Tracker, Niantic is one of the most active companies in terms of acquisitions. Having achieved phenomen... ...
Desperate, but not yet dead? The industry responds to Zynga's downward spiral
The PocketGamer.biz Mobile Mavens is our panel of experts drawn from all sectors of the mobile gaming industry. This week, the Mavens suggested their own topic, and there was only one issue our industry luminaries wanted to talk about: The latest job cuts at social gaming giant Zynga.
VR Headset Forecast by Device Type 2014-2025 Nov 2020 Publication
This report has been removed, please click the menu above to find the latest research from Strategy Analytics. Ask the author Author: David Macqueen Publication Date: Oct 31 2020 Pages: 16 Report Type: Forecast and Outlook Virtual Reality Ecosystem VR Headset Forecast by Device Type 2014-2025 Nov 2020 Publication Add to Cart Report Summary: Strategy Analytics expects the VR headset market to be worth over $8B and grow to an installed base of just under 100 million units by 2025.
Virtual and Augmented Reality
COVID-19 and VR: Remote Working Tools Help Businesses and Employees Cope by David MacQueen | Apr 02, 2020 With the increased restrictions in the face of the COVID-19 pandemic, businesses and workers globally have been turning to remote working tools to maintain prod... ... AR Contact Lenses: indistinguishable from magic?
Working In The Healthcare Field During A Pandemic
Mar 20 2020 Working In The Healthcare Field During A Pandemic By David MacQueen, Episode Alert We have all heard of the COVID-19 (Coronavirus) which is believed to have originated in the Wuhan province of China. Which it then started spreading across the globe from major outbreaks in countries like Italy, Spain all the way to the United States. We know now there have been a number of countries who have gone in a nationwide lockdown (Italy, Spain, France, Germany).
Virtual and Augmented Reality
AR Contact Lenses: indistinguishable from magic? by David MacQueen | Mar 09, 2020 Welcome to the world of tomorrow! It's 2020 and so far I haven't got my flying cars, but Mojo Vision's augmented reality contact lenses nearly make up for that.... ... Samsung teases AR glasses at CES by David MacQueen | Jan 09, 2020 With CES 2020 rapidly drawing to a close, we've seen a number of new VR and AR glasses and accessories being launched, and I'll be writing a full report on thos... ...
Virtual and Augmented Reality
Samsung teases AR glasses at CES by David MacQueen | Jan 09, 2020 With CES 2020 rapidly drawing to a close, we've seen a number of new VR and AR glasses and accessories being launched, and I'll be writing a full report on thos... ... AR & VR at CES 2019 by David MacQueen | Jan 29, 2019 CES 2019 was a subdued show for new product launches in the AR and VR sector. HTC bucked this trend with not one but two new devices; the Vive Pro Eye (with eye... ...
Virtual and Augmented Reality
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Virtual and Augmented Reality
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Virtual Reality Ecosystem
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