Ever since attending his first rock concert in 1989 (The Who) and buying his first LP (Freeze Frame by The J. Geils Band), music has become “the elixir of his life.” With more than 18,000 songs on his iPod, and an ever-growing vintage vinyl collection, it’s a joy for him to discover new music; he loves sharing these discoveries with his wife and two children. David watched his first show [The Old 97s] at the Horseshoe Tavern more than twenty years ago; immediately he was hooked. A regular contributor to Words + Music, Hamilton Magazine, and No Depression, over the years his writing on music has also appeared in Paste, American Songwriter, Bluegrass Unlimited, Exclaim! and Canadian Musician. As president and chief creative officer of McPherson Communications, David helps clients get the words right. David’s first book (The Legendary Horseshoe Tavern: A Complete History) was nominated for a Heritage Toronto award and longlisted for the Toronto Book Awards in the Historical Writing category. He is currently working on a book on Massey Hall, set for publication in the fall of 2020. He lives in Waterloo, Ontario.
